Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Allego

JANUARY 12, 2023

Marketing creates content. Sales ignores the content. Sales reps create their own content, which is slightly incorrect or off message. Sales is annoyed, while marketing is frustrated—maybe even a little sad. What Motivates Sellers to Use Marketing Content. It’s a tale as old as time.

Collateral 106

Collateral Marketing Report Motivation 106

Smooth Sale

JANUARY 28, 2020

Be the devil’s advocate as you study the promising aspects of new technology and before you blindly incorporate artificial intelligence. My Story: Study And Incorporate Artificial Intelligence. One standout sales mantra is, ‘people buy from people they know, like, and trust.’ Elinor Stutz via Vunela.com.

Study 88

Study Top of Funnel Social Media Hiring 88

BuzzBoard

JUNE 6, 2024

Understanding the Importance of Personalization Strategies for Digital Marketing Agency Client Acquisition Acquiring new clients is a fundamental challenge for any digital marketing agency. Personalized marketing utilizes individual targeting methods that can significantly boost ROI and drive business growth.

Strategy 52

Strategy Marketing Small Business Small Business 52

Zoominfo

MAY 22, 2024

Like countless companies, Apricorn uses email as a cornerstone of its sales playbook. We’re in sales. They actually get more out of the sales process, at scale and faster than ever. I can go hit ‘find buying group,’ see 20 of the top contacts, click them all, and go down each one and send an email. Sell Smarter.

Scale 130

Scale Ideal Customer Profile Intent Signal ACT 130

Sales Hacker

JUNE 4, 2024

Robert Brooks IV has spent 12 years leading sales, marketing and customer success at early-stage startups. Typically, he has served as the first sales (and first non-technical) hire reporting directly to a technical founder. How to train your sales team to sell to highly technical buyers and decision-makers. valuation).

Enterprise 89

Enterprise Enterprise Networking Sales Process 89

Miller Heiman Group

APRIL 2, 2020

In our “ Customer Experience Best Practices Study ,” researchers from Miller Heiman Group explore the business case for investing in a customer experience strategy to drive revenue performance. In today’s competitive market, growth strategies based on low pricing or product innovations are not enough to create a lasting advantage.

Study 67

Study Customer Hiring Loyalty 67

Sales and Marketing Management

AUGUST 21, 2020

So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? Get the message out: Studies report that users are 35 times more likely to open and read an SMS message than an email. And, while down from its peak in 2011, over 1.5 How To Add SMS To Your Messaging.

Marketing 177

Marketing Territories Consumer Channels 177

Alice Heiman

SEPTEMBER 20, 2023

If you could read their minds, or if you asked, what would your sales leaders say it is and what would your sellers say? Spencer Wixom from The Brooks Group says that his research shows the answer you likely will get if you ask is prospecting and discovery calls. Wouldn’t you love to know what they are struggling with most?

Hiring 86

Hiring Groups Demographics Lead Rank 86

Sales and Marketing Management

OCTOBER 10, 2018

But for business, AI is having an early transformative effect on sales and marketing by helping people make better decisions and serve customers more effectively. Why AI Is Poised to Transform Sales. The sales function is uniquely well-suited to be transformed by AI tools. It helps farmers safeguard crops from disease.

Case Study 319

Case Study Analytics CRM Study 319

SalesFuel

APRIL 8, 2024

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. first before watching In-Depth Case Studies: 31% Webinars: 29% These types of videos on popular social media sites can give your client information on potential customers. Here’s what you need to know.

Social Media 52

Social Media Media Video B2B 52

Sales and Marketing Management

JULY 14, 2017

Yet, according to a recent study, “The Business Impact of Online Communities” conducted by Leader Networks, marketers are at the helm of the majority of corporate online communities today. Sharing those issues with the product marketing and development teams is a great way to uplevel your relationship with them. Gartner Group).

Marketing 192

Marketing Campaigns Channels Case Study 192

SBI Growth

JANUARY 17, 2013

Sales teams know that social selling on LinkedIn will help make their number. The Marketing team can help support sales rep social sellers by growing their own networks. This gets your sales reps more connected to potential prospects. In a time strapped environment, what are the “Must do’s” for Marketing teams?

LinkedIn 332

LinkedIn Marketing Ideal Customer Profile Networking 332

LeadFuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. According to industry studies, businesses that effectively identify and cater to their target audience see significantly higher conversion rates.

Demographics 52

Demographics Marketing Segment Social Media 52

Sales and Marketing Management

DECEMBER 16, 2019

A recent study by the Relational Capital Group revealed that 89% of senior leaders believe that relationships are the most important factor in their success year over year. However, the study also revealed that only 24% of these leaders actually do anything intentionally to promote building those relationships.

Company 423

Company Customer Insurance Insurance 423

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place.

Marketing 164

Marketing B2B Lead Generation Social Media 164

SalesFuel

MARCH 8, 2024

But it doesn’t have to be as terrifying as your digital marketer clients think. Quick Tips to Help Digital Marketer Clients Avoid Being Cancelled What is Cancel Culture/Being Cancelled? Let’s discuss how to help your digital marketer clients avoid a similar situation. Cancel culture has got brands on high alert.

Cancellation 52

Cancellation Ideal Customer Profile Marketing Consumer 52

Allego

JUNE 11, 2024

Do you know what separates high-performing sales teams from the rest of the crowd? Sales enablement. In fact, research from HubSpot shows that 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team. What Is Sales Enablement? What Is a Sales Enablement Strategy?

Sales Enablement 62

Sales Enablement Top of Funnel Strategy Hiring 62

SalesLoft

JANUARY 29, 2020

There are a lot of great sales networks out there, each one doing something awesome in their corner of the world. We gathered a list of some of the sales industry’s favorites, and where to find them. London Enterprise Sales Forum ). Modern Tech Sales : Today’s services and systems are complex and expensive.

Groups 52

Groups Scale Networking Webinar Metrics 52

Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. And that content is a gateway to a possible sale. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

Vengreso

OCTOBER 13, 2022

In a B2B sales environment that is oversaturated with sales tools and technology, how sales organizations create and leverage an integrated sales approach is key. Our guest leads one of the most iconic sales training organizations in the world, so you know his insights will be both actionable and proven.

Groups 69

Groups Scale Hiring Lead Rank 69

SBI Growth

SEPTEMBER 4, 2012

We recently surveyed hundreds of marketing leaders in small to medium size businesses. In our research, we found that marketers are feeling the growing pressure to prove their marketing spend is generating results. And in a growing number of cases, CEOs have given their marketing leader a “new business” quota.

Marketing 288

Marketing Face-to-face Hiring Social Media 288

Allego

JUNE 2, 2022

This article originally appeared in Marketing Toolbox. Sales enablement, the ongoing process of providing reps with the training, content, and tools they need to sell effectively, is often thought to be a function exclusively owned and operated by sales teams. But this isn’t true. As a result, content goes unused by salespeople.

Sales Enablement 62

Sales Enablement Marketing How To Construction 62

SBI Growth

APRIL 13, 2013

Is my Marketing Strategy broken? In a recent Sales Benchmark Index survey of 312 CMO’s and VP’s of marketing; the majority answered this question “I don’t know”. Download the Marketing Strategy Assessment here and determine if your Marketing Strategy is broken. Does Sales ignore my leads?

Marketing 308

Marketing Remedy Face-to-face How To 308

Sales and Marketing Management

AUGUST 9, 2020

We know that nearly half of any group of leads will buy. The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. The company’s investment in marketing is lost, and the potential asset has failed to buy.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Pointclear

MARCH 13, 2014

Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. Click to start video at this point —The young people entering the sales force are changing the dynamic between managers and their reps. Not so long ago, managers and their sales team were in one centralized location. That has pros and cons, Nick said.

Inside Sales 235

Inside Sales Social Selling Outbound Lead Rank 235

Sales Hacker

MAY 10, 2021

To create an effective and efficient sales funnel, your sales and customer support teams need to be well trained and in sync with each other. That free flow of information can aid sales. This guide will look at how you can include the support team in the sales process. Reduce churn.

Case Study 63

Case Study Study Top of Funnel Churn 63

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

Sales Hacker

APRIL 9, 2020

Here’s a case study that will show you how it’s done in a real life situation. Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. Create a repeatable sales process driven by content marketing. C-Suite, CMOs, VP of Marketing). What does that look like?

Case Study 80

Case Study Study LinkedIn Top of Funnel 80

Sales and Marketing Management

OCTOBER 22, 2018

From sales force training and compensation to investments in sales processes and technology, organizations relentlessly seek to pull the right levers that will drive revenue growth and improve sales effectiveness. There is a direct and compelling link between frontline sales manager effectiveness and topline revenue performance.

Sales Management 218

Sales Management Hiring Compensation Scale 218

SBI Growth

JUNE 1, 2013

I recently had a conversation with a marketing VP of an equipment manufacturing firm. Justifying her marketing spend and showing an ROI on her initiatives. Gaining sustainable credibility with executive team and sales. C-Suite Marketing Ignorance was her biggest impediment to success. Answer: Learn their Language.

Top of Funnel 296

Top of Funnel Buyer Persona Marketing Sales Qualified Lead 296

Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?

Outsourcing Services 189

Outsourcing Services Marketing Top of Funnel Scale 189

Janek Performance Group

MARCH 6, 2024

Once dominated by a homogeneous group, the selling profession is recognizing the value of diversity and inclusion (D&I). Further, these not only help shape the culture of sales teams but also the outcomes they achieve. In a LinkedIn/Forrester study, 60 percent said their sales team’s diversity contributed to their success.

Hiring 62

Hiring Demographics Lead Rank Lead Scoring 62

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. How Do I Create a Sales Webinar?

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Modern GTM Index Modernize your go-to-market strategy with custom recommendations.

B2B 130

B2B Social Media Loyalty B2C 130

Hubspot Sales

MAY 27, 2024

We all know the “obvious” traits high-performing sales reps exhibit. insight you can only find at a revolutionary publication that supplements an esteemed legacy with a funky, devil-may-care edge — in short, you're looking for what The HubSpot Sales Blog has to offer, baby! 7 "Under-the-Radar" Traits of Top-Selling Sales Reps 1.

Case Study 96

Case Study Pivotal Lead Rank Lead Scoring 96