Is Selling Pain or Risk a Good Sales Strategy?
The Sales Hunter
OCTOBER 1, 2012
Would you pay $100 to avoid pain? Sure you would, if you felt the pain you might have to deal with is worth $100 to you. If you felt the pain you might incur is not going to be a problem, then you wouldn’t spend the $100. Sure it is, if the risk of the $10,000 fine is real. ” Sales Motivation Blog.
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