Remove Margin Remove Marketing Remove Maximizer Remove Prospecting
article thumbnail

3 Reasons to Market Your Small Business Like A Drug Dealer

Sales and Marketing Management

Author: Andrew Frazier You need to market your small business like a drug dealer. It does until you take a closer look at their marketing and sales strategy. Small business owners can learn a lot from analyzing what drug dealers do in terms of defining their target market, performing marketing activities, and building relationships.

article thumbnail

Why Profitability Matters When Creating, Maintaining, and Renewing Customer Prices

SBI

Customer-Specific Prices: The Silent Source of Margin Leakage. In fact, it’s not uncommon in Zilliant’s conversations with prospects and conversations, to see a high percentage of customer-specific price agreements with an end date of 2099 and a fixed unit price!

Margin 139
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

One-size-fits-none? Why Customized Digital Marketing is Crucial for Small Businesses

BuzzBoard

The Importance of a Comprehensive Small Business Marketing Strategy Mastering the art of a small business marketing strategy is critical for business growth and survival in today’s competitive marketplace. A comprehensive small business marketing strategy goes beyond traditional advertising.

article thumbnail

The Importance of VoIP in a B2B Sales Strategy

Sales and Marketing Management

Have you met your target margins or is there much to be desired in terms of success? Communication is the basis of any solid sales platform and a handful of VoIP strategies can help to maximize your current efforts. He has over two decades of experience helping sales teams improve their B2B marketing strategies through VoIP.

article thumbnail

The Secret To Selling Success

Partners in Excellence

Varying types of products/services, different markets, transactional and complex sales. Since generating more pipeline is so critical to selling success, the constant emphasis on prospecting, lead gen, and demand gen is critical. We don’t want our people wasting their time on marginal opportunities.”

Lead Gen 114
article thumbnail

Creating the Ideal Performance Culture

SBI Growth

Your people will need new capabilities to thrive in a changing market. If they went after new business, it would surely be at lower margins. High margin deals only come after a relationship has been built. A majority of reps focused on margin, and gave up prospecting for new accounts.

Hiring 293
article thumbnail

Building Financial Acumen as a Sales Professional

Janek Performance Group

“I just closed a deal with a 60 percent gross margin!” What’s the net margin? The salesperson looked confused and asked, “Net margin, what’s the difference?” But the net margin is what you take home after taxes.” I’m curious what your net margins are on an average deal?” “On

Margin 62