article thumbnail

Building a Sales Pipeline to Survive the New Normal

Sales and Marketing Management

Building a sales pipeline in this context can seem daunting. To start, we should define a pipeline. A pipeline refers to the set of opportunities that a sales team is working on with the intent to convert those opportunities to sales. Keep in mind that the pipeline is built by both Sales and Marketing personnel.

Pipeline 177
article thumbnail

Does Your Pipeline Get a Paid Vacation?

The Pipeline

For example, when I ask some reps why they are not prospecting, I’ll get different excuse based on time of year and state of their pipeline. So, the question is: does your pipeline get a paid vacation? But these must be real insights, from a subject matter expert, mot marketing material.

Pipeline 254
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pipeliner CRM: “Open to Close”

Pipeliner

At Pipeliner, we have just devised a new tagline for our CRM and our company: Open to Close. The Pipeliner Difference This tagline has been created to encompass the impact Pipeliner CRM has on an individual, the organization, and the marketplace environment as a whole. Efficiency is the first impact Pipeliner CRM has.

article thumbnail

Feeding the Marketing Content Pipeline

Sales and Marketing Management

Teaser: The marketing content pipeline is closely related to, yet distinct from the sales pipeline. The marketing content pipeline is closely related to, yet distinct from the sales pipeline. The marketing content pipeline is closely related to, yet distinct from the sales pipeline.

Pipeline 153
article thumbnail

In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

article thumbnail

10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. Assess customer data and market trends to lay down the attributes of your ideal customer.

article thumbnail

Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257
article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.