Pointclear

MARCH 19, 2018

Using digital analytics data, companies can optimize the customer experience on their websites, mobile sites, and mobile apps, and also their marketing ROI , content offerings, and overall business performance.”. I have no axe to grind on this subject, but I do know that: Talking about ROI isn’t enough. Does Marketing Own the Pipeline?

Analytics 164

Analytics Marketing Top of Funnel Sales Qualified Lead 164

Zoominfo

OCTOBER 8, 2018

Check out these examples: Marketo: Who’s Your Content Marketing Crush ? Pricing and ROI Calculators. ROI and pricing calculators are a relatively simple tool that do just that. ROI and pricing calculators are a relatively simple tool that do just that. Check out our own ROI Calculator, here: ZoomInfo’s ROI Calculator.

Top of Funnel 100

Top of Funnel ROI Marketo B2B 100

SBI

NOVEMBER 14, 2017

What was our ROI on that new tech investment? Marketing Automation (Marketo, Eloqua, etc.). ROI and total value of the customer can be calculated because all the metrics and information is available. Let me count the ways…. What revenue will we close the year with? Customer Success Platforms (Gainsight, Totango, etc.).

Revenue 139

Revenue Lead Rank Lead Scoring Eloqua 139

Appbuddy

SEPTEMBER 10, 2020

That’s why we invited Kiersti Esparza from Marketo and Alyssa Nahatis of Adobe , two powerhouse email experts, to guest star in our latest State of Email Live webinar, this time hosted by Laura Christensen of Validity! Just kidding, we all know it’s girls.

Marketo 52

Marketo Face-to-face Retail Policies 52

LeadBoxer

JULY 11, 2020

Best of all, it offers an easier to use interface than Marketo but with just as many features. Marketo Engage Source If you want to reach leads wherever they are – literally wherever – Marketo has you covered. per month.

Lead Nurturing 88

Lead Nurturing Lead Rank Lead Scoring Software 88

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. This will help you determine whether or not your new technology is living up to expectations.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

The ROI Guy

AUGUST 24, 2018

This means you need to leverage ROI and TCO Calculators, Assessment Tools, Pricing, Sizing and Recommendation Tools to better connect and engage with your prospects and customers. This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences.

Lead Rank 45

Lead Rank Lead Scoring Eloqua Unica 45

SBI

FEBRUARY 8, 2018

Nancy: How have companies determined the ROI of your solution? Erroin: Mid-market to Enterprise Companies that use Salesforce, Microsoft Dynamics, Eloqua, Marketo, Pardot, or Hubspot. Customers typically have a Sales Ops/Marketing Ops, internal Champions, and sales leaders/people on calls. Training is typically Train The Trainer.

Prospecting 139

Prospecting Eloqua Microsoft Sales Qualified Lead 139

BuzzBoard

FEBRUARY 20, 2024

These tools, leveraging machine learning algorithms, facilitate the creation of detailed customer profiles, and optimize your methods and strategies for higher conversion rates, improved engagement, and enhanced ROI. Similarly, Marketo, another renowned digital marketing agency, has incorporated AI into its strategies.

Ideal Customer Profile 52

Ideal Customer Profile Small Business Small Business Case Study 52

Close.io

SEPTEMBER 2, 2019

Brain mentioned Charlie’s upcoming attendance at Marketo Summit to introduce how his product would help Engagio’s sales team follow up with more leads they meet there. Love to learn more about which influencers are delivering the most ROI for you. Referencing a relevant event is how Brian Anderson cold emailed Charlie Liang at Engagio.

Marketo 91

Marketo Lead Rank Lead Scoring Trade Show 91

LinkedFusion

AUGUST 27, 2023

Organizations that use one-to-one marketing frequently analyze ROI over a multi-year period, and strategic ABM requires months, if not years, of targeting. Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams.

Account Based Marketing 52

Account Based Marketing Account Scale Ideal Customer Profile 52

The ROI Guy

AUGUST 27, 2018

This treasure trove of discovery information and assessment results can be leveraged to make you and your team smarter with each and every engagement.

Ideal Customer Profile 55

Ideal Customer Profile Tools Eloqua Customer 55

SBI

FEBRUARY 26, 2019

Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. .” More than 90 percent of customers take advantage of Seismic’s integration capabilities, which include: Customer relationship management: Salesforce CRM, Microsoft Dynamics, Sugar CRM, Siebel, CRM. Data vendors: FactSet, Morningstar, Google AdWords.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

SBI

SEPTEMBER 11, 2012

On the event website under “Justify your trip,” it states that “post-event surveys show that Dreamforce is a surefire way to maximize your Salesforce ROI.” Here are a few of the Exhibitors with solutions that we recommend: Marketo (Booth 801). Marketo works within or without Salesforce CRM.

SalesForce 122

SalesForce CRM Marketo Small Business 122

BuzzBoard

FEBRUARY 20, 2024

It’s an asset that can drastically change how your agency optimizes sales, providing optimum return on investment (ROI) for your small business clients. Here are a few practical AI tools beneficial for digital marketing agencies: Salesforce’s Einstein, Zoho’s Zia, and Marketo’s AI.

Sales Process 52

Sales Process Small Business Small Business Retention 52

Pointclear

AUGUST 30, 2012

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. Outbound vs. Inbound and the Need for Immediate Proactive Contact.

Software 187

Software Software B2B Top of Funnel 187

The ROI Guy

MARCH 6, 2017

A great group of product marketers, value consultants and ROI practitioners gathered in Santa Clara last week for the first ever Business Value Summit – West. Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. This will help you determine whether or not your new technology is living up to expectations.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

DocSend

JUNE 21, 2022

If you’re not using Salesforce, you can leverage our Zapier integration to pull similar reports into HubSpot , Marketo , or another CRM. . Once you get enough visit data, you can begin to build really interesting reports that correlate ROI with content pieces. The list of what you can track and analyze is endless.

Scale 88

Scale Closing Collateral Top of Funnel 88

Allbound

SEPTEMBER 12, 2018

Marketo focuses their partner program around providing strong sales and marketing support. Partner programs that don’t offer compensation for referrals are usually smaller companies, with Marketo being the surprising exception. Marketo’s Premier Partner Program.

Commission 112

Commission Referrals Hubspot Marketo 112

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As Accomplishments by Alinean this past quarter includes: The Inc.

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

Crunchbase

APRIL 3, 2020

Source: Reachforce & Marketo . Are the accounts you’re targeting large enough to deliver significant ROI? From there, your team invests in nurturing and expanding awareness of your product with all key decision-makers at a company, before eventually converting larger deals in a more thoughtful manner. .

Ideal Customer Profile 136

Ideal Customer Profile Decision Maker Reachforce Lead Rank 136

Fill the Funnel

NOVEMBER 8, 2010

Speakers: Jon Miller, VP Marketing, Marketo. Bill Binch, VP Sales and Customer Success, Marketo. The ROI of Sales & Marketing 2.0. Deb Westman, Director of Sales Operations, Experian Marketing Services. Secret Sauce of Sales & Marketing Alignment. Social Networking Strategies that Generate Qualified Leads and Revenue.

Twitter 83

Twitter Conference Axonom SAP 83

LeadBoxer

DECEMBER 8, 2019

Upselling to current customers is proven to have greater ROI than converting new customers; SaaS companies on average spend just $0.28 Marketo Marketo is one of the heavy hitters of the ABM industry. to earn a dollar of revenue from an existing customer , whereas they’ll spend $1.18 on a new customer.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Target one new tool each quarter and assess the capability, fit and ROI. I suggest that you find your favorites. Adopt and roll out accordingly.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Sales Hacker

FEBRUARY 6, 2019

You can track and manage traffic from these messages and see immediate ROI. If your company has a corporate email management tool in place, all of these steps can be automated and customized with a few clicks – and integrated directly with your sales enablement and marketing automation tools like Salesforce, HubSpot, or Marketo.

Lead Rank 67

Lead Rank Lead Scoring Case Study Hubspot 67

DiscoverOrg Sales

JUNE 6, 2017

.” Companies like Televerde, Intelemark and InsideSalesTeam are leveraging DiscoverOrg’s incredibly accurate contact data to drive their growth into new business opportunities AND increase ROI for their current clients. That said, do you have 15 minutes to see how DiscoverOrg can help you make that excitement a quicker reality?

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Showpad

SEPTEMBER 28, 2017

After all the efforts that the agency has done, they want to ensure every interaction between the salesperson and the prospect is on point, because a signed sales order is the only thing that will prove the actual ROI of their marketing campaign. Proven ROI leads to larger contracts and longer engagements.

Top of Funnel 40

Top of Funnel Ideal Customer Profile Sales Enablement B2B 40

Showpad

FEBRUARY 1, 2019

More specifically, the Showpad and Marketo integration is designed to help Marketing and Sales professionals see the full scope of the customer journey. These insights are especially valuable for proving content ROI, nurturing prospects, and creating personalized marketing campaigns.

Marketo 40

Marketo Lead Rank Lead Scoring Company 40

Showpad

FEBRUARY 1, 2019

More specifically, the Showpad and Marketo integration is designed to help Marketing and Sales professionals see the full scope of the customer journey. These insights are especially valuable for proving content ROI, nurturing prospects, and creating personalized marketing campaigns.

Marketo 40

Marketo Lead Rank Lead Scoring Company 40

Sales Hacker

JULY 15, 2021

This is a step-by-step guide on how to check the ROI of your ABM strategy paying particular attention to cost. Now that you know what ABM is and how it differs from traditional marketing, let’s go over the four steps of how to check the ROI of your ABM strategy. But remember, ABM has an off-the-charts high ROI. Marketo Engage.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107

The Brooks Group

SEPTEMBER 22, 2015

According to Marketo , when sales and marketing teams are in sync, companies increased deal closing by 67%. Thought provoking articles, videos that simplify complex solutions, and ROI calculators are a few effective ways to nudge prospects that have gotten stuck somewhere in the sales funnel.

Sales Qualified Lead 40

Sales Qualified Lead Top of Funnel Marketing Marketo 40

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Eloqua 40

Eloqua Marketo CRM Tools 40

The ROI Guy

AUGUST 3, 2011

Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

Demand Generation Agencies 51

Demand Generation Agencies Marketo Demand Generation Demand Generation Targets 51

The ROI Guy

MARCH 24, 2013

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

Sales Hacker

NOVEMBER 17, 2020

And that’s ROI. So you log into it and it’s got its own visualizations, or is it a piece of machinery that sits in the background connecting disparate systems like Marketo and Salesforce. That’s the revenue operations intelligence platform. And that’s Vertify. Sam Jacobs : It’s a platform.

Company 102

Company Scale Hiring Revenue 102

Zoominfo

MAY 21, 2020

.” Companies like Televerde, Intelemark and InsideSalesTeam are leveraging DiscoverOrg’s incredibly accurate contact data to drive their growth into new business opportunities AND increase ROI for their current clients. That said, do you have 15 minutes to see how DiscoverOrg can help you make that excitement a quicker reality?

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113