Remove platform how-to-buy
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Why We Buy Ourselves First

Bernadette McClelland

When we say that we buy on emotions and back it up with logic how does that actually play out? I mean, I go to the supermarket and buy the usual stuff – toilet paper, toothpaste, milk, vegetables and maybe the odd chocolate bar (that I make my husband and I share because that way there’s less calories!)

Margin 397
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How Buying Signals Rise from Layers of Data

Zoominfo

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. Let’s take a quick look at how the ZoomInfo platform offers features to achieve this success. Buying Signals Reveal Interests.

Data 246
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Will TikTok Work for B2B?

Sales and Marketing Management

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Without it, the platform wouldn’t be as addicting as it is. Good Content Gets Rewarded. In other words, TikTok’s algorithm takes a “what have you done for me lately?”

B2B 285
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Sometimes You Have To Get REAL

The Pipeline

Contact with colleagues, friends, and family is impacting how we do everything including buying and selling. Along with Karthi Mariappan, Co-Founder and CEO at Hippo Video, A Video Personalization & Distribution Platform. While selling has always been personal, it is that much more so since the arrival of COVID 19.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Data, Alignment, and Automation: How to Scale Your ABM Strategy

Zoominfo

You’ll also want to invest in a platform to centralize and cleanse all the contact and company data your teams will use to track progress. You can also receive real-time alerts to know which companies in your total addressable market are ready to buy and what messaging will be most relevant to them now.

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How a great relationship increased Advanced’s leads by 25%

SalesLoft

During the London leg of Saleslove on Tour, we sat down with Rob to hear what he had to say about how impact can drive both ways between customers and vendors, and also how that leads to success. Who goes into a relationship with a vendor hoping to change them? Rob Cummerson , that’s who. And that’s really important,” Rob shared.