Pull the trigger
Sales 2.0
FEBRUARY 27, 2020
In this post, I want to tell you about something that boosts prospecting results: trigger events. A “trigger event” is when something changes in your prospect’s world. Trigger events come in two “flavors”: “observable” and “unobservable” (I made up these labels in case you prefer different ones–I won’t be offended). Two flavors.
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