Why Would I Refer You if You Don’t Follow Up? [February Referral Selling Insights]
No More Cold Calling
MARCH 1, 2020
She wanted to discuss having me speak to her team about referrals. I thought about it and realized I would never, ever refer her to anyone. And there’s one cardinal rule I NEVER break: I don’t refer people unless I trust them to take care of my contact the same way I would. Don’t ghost people. This was not a cold call.
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