Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

BuzzBoard

FEBRUARY 6, 2024

While a strong website remains crucial, leveraging social media has become indispensable for driving local SEO success. For digital agencies selling to local businesses, mastering the art of optimizing social media profiles for local search presents a golden opportunity. Do read until the end to complete your knowledge.

Social Media 52

Social Media Ideal Customer Profile Media Lead Rank 52

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Media B2B Marketing 147

SBI Growth

AUGUST 29, 2013

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? Struggling reps are in denial about buyers using social media.

Social Media 300

Social Media Media B2G Ideal Customer Profile 300

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

Social Media 164

Social Media Policies Media Guidelines 164

BuzzBoard

FEBRUARY 15, 2024

Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. This fresh content fuels your social media presence and attracts new customers. Regularly report results to the client, demonstrating the impact of the influencer marketing campaign.

Social Media 52

Social Media Influencer Promotion Media 52

Pipeliner

APRIL 26, 2021

Did you know that over 2020, the number of active users in social networks has increased by 13% (490M)? It is, and to do that easily, you can use high-quality social media automation tools and services. This will help you to automate social media marketing for your brand. Read on to choose one for yourself.

Paid Content 98

Paid Content Social Media Media Ideal Customer Profile 98

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. It’s clear that properly utilized social media marketing can dramatically increase visibility and sales for any local business.

Social Media 52

Social Media Media Twitter Marketing 52

DiscoverOrg Sales

JANUARY 22, 2019

Mary Kay Cosmetics has 5,000 employees, as reported to Forbes as a Top Company for Diversity in 2019. Before LinkedIn went public, it was reporte d that only 25% of all users logged in during a given month. At international companies, other social media networks, like XING , are more prevalent than LinkedIn. Consultants.

Social Media 179

Social Media Media LinkedIn Data 179

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Social Media 129

Social Media Ideal Customer Profile Media Strategy 129

Pipeliner

FEBRUARY 22, 2020

Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. While social media continues to be a large part of how consumers spend their online time, shopping isn’t a high priority. This illustrates the value social media has in fostering brand loyalty.

Social Media 81

Social Media Media Consumer Survey 81

A Sales Guy

MARCH 5, 2014

It appears our social media report, Social Media and Quota Attainment , got peoples attention. A year since it’s publication, social selling seems to be blowing up. Everyone is incorporating social into their selling process and that’s a good thing, at least for those who want to make quota.

Social Media 144

Social Media Media Survey Social Selling 144

SalesFuel

APRIL 17, 2024

Video In Social Selling Works Both social media and video continue to be an effective way to engage with buyers. From prospecting to building rapport, social networks offer great opportunities. When researching vendors, buyers often turn to social media to research and learn more about them.

Social Selling 112

Social Selling Video Social Media Face-to-face 112

Pointclear

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 252

Paid Content Social Media Survey ROI 252

Increase Sales

MAY 23, 2012

Their ability to tune out all what does not get them closer to their goal to increase sales is beyond critical in today’s social media and mobile technology market place. A recent research report by Time, Inc. Ignore the white noise of social media especially if it is not moving you closer to those desired results.

Social Media 160

Social Media Media Facebook Sales Goal 160

Pipeliner

JUNE 1, 2023

In this article, we’ll explore some of the top industry reports, emerging technologies, and trends that sales professionals should be aware of. Industry Reports for Sales Professionals Industry reports are an excellent source of information for sales professionals, providing insights on emerging trends, challenges, and best practices.

Report 52

Report Industry Lead Rank Lead Scoring 52

SocialSellinator

SEPTEMBER 28, 2023

Learn how to harness the power of social analytics and reporting for your small business. Discover key metrics, tools, and strategies to improve your social media marketing efforts. Optimize your online presence with SocialSellinator.

Analytics 52

Analytics Report Social Media Small Business 52

Increase Sales

DECEMBER 2, 2016

Social media has taken front and center stage in the B2B marketplace. Yet as another report, the 2016 State of Social Business , has revealed this one word – engagement – appears to be necessary in the digital marketing evolution. How to engage people should be part of this social media integration.

Social Media 70

Social Media Media Face-to-face LinkedIn 70

LeadFuze

JULY 6, 2021

Include Social Media Selling in Your New Product Launch Marketing Plan. Social media selling has emerged as an increasingly popular concept in the modern sales environment. Indeed, social selling can improve overall sales effectiveness. 2 No Formal Social Alignment. 1 Lack of Top Level Support. percent.

Social Media 52

Social Media Media Social Selling Facebook 52

Increase Sales

JULY 29, 2012

Social media marketing can certainly attract attention and influence buying decisions as proven by many research reports one of the most recent Wildfire as posted over at Media Post blogs. The origin’s of the word influence are Latin and mean “to flow in.”

Social Media 128

Social Media Influencer Media Marketing 128

Increase Sales

NOVEMBER 12, 2012

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. A recent report by Socialbakers suggested that within the first 30 minutes is when Facebook posts receive half their reach. Attract attention. Build relationships. Increase sales. of total reach.

Social Media 139

Social Media Media Marketing Small Business 139

Connext Digital

SEPTEMBER 17, 2019

Social media has changed in the last decade, going from a tool to reconnect with old friends and meet new people to a vital and highly effective channel for digital marketing and brand-building. Just how effective is social media as a digital marketing tool? Approaching each social media platform the same way.

Social Media 63

Social Media Media Marketing Buyer Persona 63

LevelEleven

MAY 9, 2018

This article is the third installment in The Sales Person’s Guide to Social Media blog series. For more social selling tips and tricks, read our articles covering Twitter & LinkedIn ! What’s more, according to a 2017 report by HubSpot , salespeople have more success connecting with prospects on Facebook than on LinkedIn.

Social Media 67

Social Media Facebook Media Ideal Customer Profile 67

Anne Miller

JANUARY 16, 2019

Overwhelmed by figuring out the best way to use social media? Then, the brilliant new bestseller by Mitch Jackson, “ The Ultimate Guide to Social Media for Professionals, Small Business Owners & Entrepreneurs. I am honored to have a chapter in the book alongside an illustrious group of social media gurus.

Social Media 48

Social Media Media Face-to-face Guarantee 48

A Sales Guy

MARCH 28, 2013

The results of the social media and sales quota survey. The goal of the survey was to put some real data behind this social media, social selling craze. Therefore we wanted to know, were the sales people using social media actually seeing the return? Well it’s here. Download the full survey now.

Social Media 114

Social Media Survey Quota Media 114

Connext Digital

SEPTEMBER 17, 2019

Social media has changed in the last decade, going from a tool to reconnect with old friends and meet new people to a vital and highly effective channel for digital marketing and brand-building. Just how effective is social media as a digital marketing tool? Approaching each social media platform the same way.

Social Media 49

Social Media Media Marketing Buyer Persona 49

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

B2B 130

B2B Social Media Loyalty B2C 130

Increase Sales

SEPTEMBER 8, 2015

Today, social media has expanded communication and has created a very loud and significant economic collision with customer service. Sprout Social Index recently released some customer service research that suggests seven out of eight messages on social media are ignored within the first 72 hours.

Social Media 70

Social Media Customer Service Media Ideal Customer Profile 70

No More Cold Calling

DECEMBER 29, 2020

As a result, 44 percent of corporate buyers switched B2B vendors in 2019, and 36 percent planned to do so in 2020, according to Accenture’s November 2019 report, Service Is the New Sales. That’s why we see so much bad behavior on social media. Social media is the place to begin conversations and begin customer relationships.

Referrals 432

Referrals Customer Social Media Revelation 432

SalesFuel

APRIL 2, 2024

of BDR professionals received a quota increase, reports 6sense research. For outbound lead management, BDRs primarily use email and social media. In total, 6sense analysts report that BDRs reach out 17 times to each contact at a prospect’s account. In 2024, 39.3% And they leave nothing to chance.

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

Hubspot Sales

AUGUST 22, 2022

While this can be accomplished by most of the strategies in this report, a few we haven’t touched on are sales enablement content, freemium/free trial options, discounts and promotions, and down-selling. Nearly half of salespeople say the average win rate has stayed the same, while 38% saw an increase and 13% report a decrease.

Trends 86

Trends Report Data Strategy 86

LevelEleven

APRIL 12, 2018

This article is the first installment in The Sales Person’s Guide to Social Media blog series. Check back for new articles covering other social platforms. Once upon a time, social media was just a casual place to chat with friends. Do you want more tips and ideas from our team of sales experts?

Social Media 48

Social Media LinkedIn Media Ideal Customer Profile 48

Highspot

APRIL 11, 2023

11, 2023 — Highspot , the sales enablement platform that increases sales productivity, today released its first Global Diversity, Equity, Inclusion, and Belonging (DEI&B) Impact Report, which highlights the company’s ongoing commitment to transparency and accountability around its DEI&B efforts.

Report 52

Report Social Media Policies Ideal Customer Profile 52

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Social Media: LinkedIn , Twitter , Instagram. Resources: Demo Request. Highspot Careers. About Highspot.

Lead Rank 95

Lead Rank Lead Scoring Report Research 95

BuzzBoard

MARCH 13, 2024

Market research reports act as a launchpad, offering precious data on industry trends, consumer behaviors, and market expansion. In contrast, social media listening presents special insights into customer sentiment and current trends. Lastly, in the digital age, social media listening has emerged as a potent tool.

Small Business 52

Small Business Small Business Research Social Media 52

Pipeliner

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Results: These social media efforts led to a 70% surge in their Amazon sales, with increased brand loyalty and customer engagement.

Company 52

Company Social Media Apparel Webinar Metrics 52