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Sales Training And The “Forgetting Curve”

Partners in Excellence

Every year, billions are spent in sales training. As a result, what really is happening is that every year we are throwing away billions on sales training. The billions spent represents spending in buying, developing, and delivering training. First, let me provide a quick tutorial on the “forgetting curve.”

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Sales Training And The “Forgetting Curve”

Membrain

Every year, billions are spent in sales training. As a result, what really is happening is that every year we are throwing away billions on sales training. Yet all the data shows over 80% of what is taught is forgotten within 90 days.

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The Forgetting Curve Has a Cure

No More Cold Calling

What do you remember from your last training? I’ve heard for years that people forget 70 percent of what they learn in a professional training class within 24 hours of the event. And sales organizations don’t have either to spare. We retrieve information when we’re quizzed, and that retrieval interrupts forgetting.

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You Don’t Have Time to Ask for Referrals? [February Referral Selling Insights]

No More Cold Calling

Social media, marketing automation, AI, predictive analytics, and all kinds of technology have cast doubt on traditional sales techniques and encouraged organizations to rely on digital sales prospecting. Every sales leader wants to know how to generate leads—not just any leads, but qualified leads. I already know the answer.

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Sales Pipeline Dried Up? The #1 Way to Land Top Prospects Now

No More Cold Calling

We see deals in our sales pipeline postponed or disappearing. Sales leaders: Lead generation must be your primary focus. What do businesses typically do when clients stop buying and the sales pipeline dries up? They cut advertising, travel, training, marketing, and discretionary expense line items. So, what do you do?

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Become a Sales Coach

Steven Rosen

5 Ways top sales managers become a sales coach! Sales coaching is the most important sales management activity for driving sales performance. If a sales manager could transform into an elite, top-level sales coach overnight, the impact on sales results would be outright amazing!

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6 Ways to Overcome Challenges of Remote Sales Learning

Allego

Over the past two years, sales enablement professionals created new ways of training their teams. From sales kickoff events to learning reinforcement, everything moved online. As we begin to emerge from the pandemic, many people involved with sales learning and development are now wondering what comes next.

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