your-value-proposition-is-irrelevant-to-me 
Partners in Excellence
MARCH 10, 2015
Whether it’s someone trolling groups in LinkedIn, or somehow they’ve gotten your email address, I get dozens of prospecting letters each week. They always present a compelling “value proposition” on work they’ve done with “organizations like yours.”
The Pipeline
NOVEMBER 19, 2020
Your prospects sure don’t! Some of your customers maybe; your competitors – when it serves their needs. Oh ya, the marketing team that “developed” the “value prop” does. But weren’t you telling me Tuesday that they’ve never been out on a client call? Share A Definition Of Value. Frankly, who cares?
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Partners in Excellence
OCTOBER 20, 2020
Of course there are nuances and differences, but too often, these are irrelevant to the customer. ” Or it may be the LinkedIn connection or message, “Your background in [fill in the blank] is interesting…” Once the connection is made a sales pitch follows. .”
SalesLatitude
JULY 5, 2018
Of course, your sales organization may not have much control over what buyers do. Communicating Your Value Proposition. If someone were to ask multiple people in your company what your value proposition is, would they all give the same answer? Everything else, frankly, is irrelevant.”.
Salesmate
JUNE 22, 2021
You only get one chance to make a solid first impression in front of your prospect. Whenever we open the inbox, we just skim through the emails unless there’s a highly intriguing subject line or an email topic that will help you solve your problems. Anything irrelevant, and we’ll just skip through it. billion email users.
Mereo
JUNE 4, 2020
The right value proposition messaging can work wonders in enabling your salespeople to connect, engage and seal the deal with your target buyers. Consider bucketing your value proposition messaging. Value Proposition Bucketing Instills Consistency and Enables Effective Messaging.
Partners in Excellence
FEBRUARY 25, 2019
Inevitably, at some point, a reference is made to the customers of the company that is trying to sell me something. These are always brought up to impress me. At the same time, since these people are trying to sell to me, my reaction is “So what, why do I care, what does it mean to me?
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