Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Score More Sales

DECEMBER 31, 2012

OK, our blog is also featured here, but so are 50 or 60 others – one great way to get caught up in what’s going on in B2B Selling. There are lots of social media marketing sites – we follow a number of them. Alltop Sales. SalesPro Central. Hubspot Blog. We use Hubspot and these guys know how to engage viewers.

Video 210

Video Social Media Outbound Hubspot 210

Increase Sales

DECEMBER 5, 2012

In B2B marketing, the words one writes can dramatically change one’s results. Yesterday I received a research report from Adestra that appears to validate change your words, improve your results when it comes to email marketing campaigns. Increase sales. Share on Facebook.

B2B 128

B2B Marketing Campaigns Email Marketing 128

Pointclear

JULY 19, 2012

Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales this year that’s surprising, Brian talks about the way many companies haven’t fully embraced optimizing their effective selling time by looking at marketing, lead generation and aligning sales and marketing.

Lead Gen 145

Lead Gen Sales Qualified Lead Lead Rank Lead Scoring 145

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). That goes for the entry-level marketing coordinator or the senior-level manager.

B2B 130

B2B Hiring Social Media Sales Qualified Lead 130

SBI

JULY 22, 2014

If you’re a B2B seller you no doubt find it increasingly difficult to make sense of the marketing technology landscape. Scott Brinker of Chiefmartec has created a marketing solution map for each of the past few years. In 2012 it grew to around 350. We’ll focus on the intersection of marketing and sales.

Tools 123

Tools B2B Top of Funnel Marketing 123

Pointclear

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. Other expressions contain useful advice that you don’t really get—because you don’t understand.

Lead Generation 247

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 247

SBI Growth

NOVEMBER 23, 2012

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. What exactly is content marketing?

Marketing 300

Marketing Sales Qualified Lead Face-to-face Buyer 300

Score More Sales

APRIL 4, 2012

While we are on the topic of Influencers, why not go to Top Sales Associates website where they are looking for YOUR choices for the Top Sales & Marketing Influencers? Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012? Choose as many as you’d like.

Influencer 181

Influencer B2B Lead Rank Lead Scoring 181

Anthony Cole Training

JANUARY 5, 2012

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Achieve Greater Sales Success in 2012. Posted by Tony Cole on Thu, Jan 05, 2012. What are the key focus areas for sales success in 2012? What are the key focus areas for sales success in 2012? Tony Cole on TV. Alltop.com.

Hiring 136

Hiring Ideal Customer Profile eBook Insurance 136

SocialSellinator

AUGUST 28, 2023

Table of Content List of the Top San Francisco Full-Service Digital Agencies Overview of the Bay Area as a hub for digital marketing Is It Worth Using a Marketing Agency? What Can a Marketing Agency Do for Me? What are the digital marketing services offered by the top marketing agencies?

Paid Content 91

Paid Content Social Media Marketing Lead Rank 91

Zoominfo

NOVEMBER 7, 2018

To help you impress job applicants and attract top talent, we give you seven ways to improve your B2B job descriptions. In fact, in a 2012 study by Monster, 57% of respondents said they are put off by meaningless jargon in job ads ( source ). That goes for the entry-level marketing coordinator or the senior-level manager.

B2B 100

B2B Hiring Social Media Sales Qualified Lead 100

Score More Sales

JUNE 22, 2012

Lori Richardson writes, speaks, and trains on sales topics for B2B mid-market technology front-line sales teams. Share Summer Sales Challenge for B2B Sellers originally appeared on Score More Sales on June 22, 2012. Why not sign up for our twice-monthly newsletter, Sales Tips in a Minute or the blog rss feed ?

B2B 199

B2B Sales Account Up-Sell 199

Corporate Visions

AUGUST 6, 2020

The post Marketing is Moving Further Down the Sales Funnel by Leslie Talbot appeared first on Corporate Visions. If you’re a marketer, you’re responsible for more of the buying journey than ever before. In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete.

Top of Funnel 90

Top of Funnel Funnel Marketing Influencer 90

Score More Sales

MAY 30, 2013

The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. You can download the complete results from the IBM State of Marketing 2013 Global Survey. Top marketers act on insights and create a system of engagement.

Marketing 241

Marketing Lead Rank Lead Scoring Survey 241

The ROI Guy

JANUARY 12, 2012

We have made some bold B2B sales and marketing predictions for 2012, and have rounded them up here so you can be ready: The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012 How will the Economy Affect the Buyer’s Decision Process in 2012? Fahgettaboudit!

B2B 63

B2B Up-Sell Buyer Marketing 63

The Pipeline

MARCH 26, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. 7 Must-Have Lead Nurturing Recipes for B2B Marketers. Stored in Appointments , Attitude , Business Acumen , Lead Management , Marketing , Proactivity , Productivity , Sales 2.0 , e-book , execution. December 2011.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

Pointclear

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. sellers invariable say they use 15% to 20% of those things.

Sales Qualified Lead 185

Sales Qualified Lead Lead Generation Lead Rank Marketing Qualified Lead 185

Pointclear

AUGUST 30, 2012

Brian Carroll is Executive Director of Revenue Optimization for MECLABS and spoke midday here in Orlando on Day Two of the MarketingSherpa 2012 B2B Summit. 80% of marketing generated leads are ignored, lost or ineffectively followed up by field sales (66% of sales people stop trying after as few three attempts). In one case $4.9

Marketing Qualified Lead 170

Marketing Qualified Lead B2B Leads Lead Generation 170

Increase Sales

DECEMBER 17, 2012

With the holidays, this is a time of year for many B2B networking events. Given this B2B networking event was a holiday Christmas party along with free food and adult beverages, it was well attended. My small business marketing brain, not to mention just plain common business etiquette and courtesy, was shouting: Why are you here?

Networking 134

Networking B2B Small Business Small Business 134

Sales and Marketing Management

JUNE 7, 2012

Issue Date: 2012-05-01. Teaser: Consumer marketing will always be at the bleeding edge — the first to integrate social networks, build mobile applications and create gaming into their campaigns. And some are very effective for B2B sales and marketing. Author: Michael Opperman. read more

Consumer 120

Consumer Marketing Campaigns Networking 120

Score More Sales

JUNE 26, 2012

PROSPECT: Mine information like trigger events in your market niche, and then use this knowledge in talking with your prospective customers. This report is considered a “trigger event” that you can leverage in conversation, with statistics and facts from within this market segment.

B2B 183

B2B Lead Rank Lead Scoring Hiring 183

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Buyer 51

Buyer B2B Marketing Strategy 51

Score More Sales

AUGUST 14, 2012

When it comes to integrating online and social activities into their marketing and sales strategies it seems like there are two camps – those that “get it” and those who will wait till there is more “proof” that social selling actually works. For many in B2B this means LinkedIn first and foremost. Black and white.

Social Media 233

Social Media B2B Strategy Media 233

Pointclear

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Marketers and sales people need to be working towards the same goals. percent were quality.

Inside Sales 235

Inside Sales Social Selling Outbound Lead Rank 235

Pointclear

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data.

Marketing 247

Marketing Outbound Inbound Vendor 247

The ROI Guy

JANUARY 12, 2012

We wrote over 100 articles on Frugalnomics and B2B Selling and Marketing. So what was tops in 2012? Here's the roundup of your favorite articles: Optimize Content Marketing by Facilitating the Buyer’s Journey Who do B2B Buyers Trust?

B2B 63

B2B Buyer Marketing Sales 63

Alice Heiman

MAY 19, 2022

Founded in 2012, Introhive is the fastest-growing B2B sales and relationship intelligence platform. Eventually, that software was acquired and he joined the tech sector, where he never stopped bringing his unique point of view to the table to solve sales, marketing, and programming issues for a range of companies.

Face-to-face 136

Face-to-face Software Software LinkedIn 136

DiscoverOrg Sales

JANUARY 2, 2019

“Big data” is very 2012. B2B big data wasn’t quite there. We expect major gains in the sophistication – and volume – of B2B data in 2019. B2B big data is big business. But this wave of B2B data raises other questions too. Prediction #2: B2B Intent Data will (start to) go mainstream. BIG business.

Data 196

Data Intent Data Intent Customer 196

Pointclear

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. The marketing team sees this as a “great source of leads”.

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 169

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. What we often have to deal with is a highly-evolved B2B buyer, someone who’ve searched across several online platforms. B2B Buyer Behavior. It works for you if you can control it. Outside that – it’s a free-for-all.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

The Pipeline

APRIL 15, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Your email address will not be shared. Sign up for our Email Newsletter.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

Sales and Marketing Management

AUGUST 19, 2012

Issue Date: 2012-08-20. Teaser: While the science of customer purchasing behaviors has been around since the dawn of commerce, these principles have not been applied to the B2B space. Times are changing, and when it comes to adopting such successful B2C marketing techniques within the B2B space, the time is now.

B2C 243

B2C B2B Marketing Customer 243

Increase Sales

JANUARY 1, 2012

Today is the first day of 2012. Additionally when reviewing the goals for my business, I was very pleased to see the growth in my marketing efforts and how that supported the revenue increase. A study by the Marketing Profs reaffirmed this approach of content marketing is now being further adopted by B2B businesses.

Infusion 88

Infusion Penetration Education Distribution 88

Emissary

FEBRUARY 16, 2022

For tech sales and marketers, leveraging business insights in your account planning can make the difference in aligning your sales process to the buying process and ultimately closing the deal. Selling tech to individual consumers can be a challenge but selling tech in the B2B world is more complex. What Are Business Insights?

B2B 52

B2B Account Hiring Analysis 52

Sales and Marketing Management

DECEMBER 10, 2012

Issue Date: 2012-12-11. Author: David Leeds. Teaser: The purpose of giving gifts in business is to develop and maintain relationships, whether it’s between a company and its customers or between a company and its employees. But be careful – done improperly, gift giving can be more of a hassle than a benefit.

B2B 189

B2B Benefit Company Customer 189

The Pipeline

NOVEMBER 25, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. Your email address will not be shared. December 2011.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215