Solution Selling Is Exactly What Today’s Buyer Wants
Sales Hacker
DECEMBER 29, 2022
So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Your company’s sales training should provide you with scripts and talking points on these topics. Well, they had a fair point. Identify the customer needs, then present a customized solution.
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