3 Big Challenges for the CSO in 2013
SBI Growth
JANUARY 21, 2013
Here are the biggest threats to the CSO in 2013. 5 years ago, the two black boxes of reliable data were Sales and Marketing. These are "inward out" metrics that only Sales leaders care about. The CEO wants metrics to help them evalute two things: Revenue and Costs. The consensus on Wall Street is a strong 2013.
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