Remove 2013 Remove Marketing Remove Positioning Remove Sales
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What is the State of Marketing in 2013

Score More Sales

The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. You can download the complete results from the IBM State of Marketing 2013 Global Survey. Optimizing marketing performance.

Marketing 241
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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

Our 2012 sales leader research finds it is still a big fear for 2013. If your company isn’t looking for sales leadership today, just wait. The average tenure of a Sales VP is 19 months! This post explores what HR leaders can do to develop top internal sales leaders. Managing multi-generational sales forces.

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3 Big Challenges for the CSO in 2013

SBI Growth

Here are the biggest threats to the CSO in 2013. 5 years ago, the two black boxes of reliable data were Sales and Marketing. Today, marketing has dramatically changed. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. Overall, this is an incredibly positive trend.

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Artificial Intelligence and Its Impact on Sales and Marketing

Sales and Marketing Management

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. However, just as technology has evolved, so has the customer’s sales approach. Successful organizations have metrics in place for staff, especially in sales.

Marketing 209
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Should Marketing Have a Sales Quota?

SBI Growth

Marketing, do you have a sales quota tied to Lead Generation ? Sign up for our Make the Number Tour if you would like to see how your peers are allocating people, money and time in 2013. Over the last 12 months we: Surveyed over 10,000 sales representatives. Surveyed over 4,500 sales managers. Why should you care?”

Quota 276
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Sales Leadership Friday: Marketing vs. Sales

The Sales Hunter

One challenges many CEOs face is to finding a way to balance the role of Sales with the role of Marketing. Some deal with it by having the VP position be one. The role marketing must play is in being the keeper of the brands, names, and the equity of what the business stands for. ” Sales Motivation Blog.

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Top Sales Books to Read in 2013

Fill the Funnel

This years Top Sales Books to Read in 2013. They represent the freshest, most innovative thinking on sales currently on the market and take into consideration the changing sales climate and competitive realities every sales rep and sales leader is facing. Salespeople have changed as well. Zig Ziglar.