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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Spending too Much on the Wrong Things.

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5 Things You Need To Stop in 2014 – Or Any Year – Sales eXchange 232

The Pipeline

First an endless barrage of meaningless awards shows meant to squeeze the last bit of sales out of last year’s products. And an even greater number of post and articles telling you all the things you should do in 2014, most of which are retreads of things they advised you to do in 2013. So in 2014 Stop.

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The 18 Best Places for Sales Reps to Research Prospects [Expert Tips]

Hubspot Sales

Sales reps run into trouble when they try to go into a call totally cold. Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. Either way, that deal is probably going nowhere.

Research 128
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Sales Training Article: Are You Ready for 2014?

Customer Centric Selling

Sales Training Article: Is Your Team Ready for 2014? By George de los Reyes, Sales Benchmark Index (SBI) Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net Have you started thinking about 2014? Want to know what your peers are planning for in 2014? If not, you should be.

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Five Sales Metrics You're Not Tracking

SBI Growth

Planning for 2014 requires a fresh look at the metrics that will determine success. Similarly, sales reps and managers require a new set of capabilities. Sales Operations must transform its reporting to track these key capabilities. They are all leading indicators that can help you forecast success in 2014. Social Reach.

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How To "Discover" the True State of Your Sales Organization

SBI Growth

This article is about how to cut through the noise and evaluate your organization. The top sales executive in every organization faces the same problem: spin. Learning the truth is critical for your sales strategy. Learning the truth is critical for your sales strategy. Prospect Interviews. Sales Rep Survey.

Hiring 310
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Sales Training Article with 8 Tips to help the CSO Prep for 2014

Customer Centric Selling

Sales Training Article: 8 Tips to Help the CSO Prepare for the New Year. By Mark Synek, Sales Benchmark Index (SBI) Sales Leaders hate Q4. Jim is the Senior Vice President of North American Sales and Field Operations at Motorola Solutions. For a list of 2014 sales training workshops open for registration, go here.