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Your 2014 Marketing Budget Roadmap

SBI Growth

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Spending too Much on the Wrong Things.

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Top Sales & Marketing Influencers 2014

Steven Rosen

Top Sales & Marketing Influencers. For the second year running, I was honoured to have made the list of The Top Sales & Marketing Influencers. . Each year, Top Sales World engages a small team of professional researchers to discover who are the sales and marketing experts, who genuinely influence the way we think, and sell.

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CMO: Are you going to have a job in 2014

SBI Growth

You’re completing 2013 and building your marketing strategy for 2014. Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Poorly executing one of these major initiatives will cost you your job in 2014. Take a look at that tattooed figure in the top right of the article.

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Top 10 Kurlan Sales Articles of 2013

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan. I wrote and posted exactly 100 new articles since my final article of 2012 when I announced your favorite all-time Kurlan article. I''ve chosen 10 from this year''s articles that were either very popular, contained many comments, or thought-provoking. SALES MANAGEMENT.

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Surviving Frugalnomics: Top 5 Articles in 2014

The ROI Guy

From our Frugalnomics Survival Guide, the articles you voted as the most popular and important in 2014: 5 Tips for Crafting Provocative E-Mails That Work! Stay up to date on the latest articles and collaborate with others in the LinkedIn Value Marketing and Selling Discussion Group.

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5 Things You Need To Stop in 2014 – Or Any Year – Sales eXchange 232

The Pipeline

First an endless barrage of meaningless awards shows meant to squeeze the last bit of sales out of last year’s products. And an even greater number of post and articles telling you all the things you should do in 2014, most of which are retreads of things they advised you to do in 2013. So in 2014 Stop.

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[Top Sales Lesson of 2014] You Control the Technology

No More Cold Calling

Phillip Twyford, director of sales and marketing for Tico Mail Works, had the exact same realization, which he outlines in this week’s guest post. I was 16 years old and working in Arnotts department store as a sales assistant. Associations Enterprise Sales Management Salespeople Small Business' Don’t let it control you.”