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How to Calculate the ROI of Your Sales Tools

Vengreso

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool. How quickly will the company see ROI?

ROI 122
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57 Essential Multichannel Marketing Statistics

Zoominfo

Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels ( source ). 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015 ( source ). 21% of marketers cite lack of investment in tools as a major barrier to implementing multichannel marketing ( source ).

Marketing 189
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50+ Essential Multichannel Marketing Statistics

Zoominfo

Only 14% of organizations say they are currently running coordinated marketing campaigns across all channels ( source ). 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015 ( source ). 21% of marketers cite lack of investment in tools as a major barrier to implementing multichannel marketing ( source ).

Marketing 100
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Culture: The Sales Organization’s Secret Weapon

Janek Performance Group

Culture is the ultimate tool in shaping a thriving company. For struggling organizations, the following thought must be erased: “We are one ( new hire, new product, new marketing campaign, new customer ) away from success.” Among these priorities, culture stands at the top of the list—above processes and even profits.

Hiring 62
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Follow the Money: The Primary Responsibility for CMOs

Pointclear

I assume that anyone who wants to measure marketing will find the tools and the wherewithal to do it. If Marketing wants to measure lead generation programs, it starts with: Isolating lead generation into campaigns. If you ‘wanna,’ you will find a way to get the campaign measured. It isn’t that difficult anymore. Bibliography.

ROI 100
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ZoomInfo to Acquire Conversation Intelligence Leader Chorus.ai

SBI

“ZoomInfo is the key centerpiece that our sales team relies on to connect with qualified leads engaging with our marketing campaigns. Founded in 2015, Chorus is a leader in Conversation Intelligence, a space that industry analysts rank as the highest impact and highest satisfaction category of sales enablement technology available today.

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TOPO Summit 2019 Learnings: How Effective Sales Enablement Allowed Procore to Successfully Scale Their Sales Team

Mindtickle

In his session, he highlighted their holistic program focused on organizational buy-in, the virtues of starting small and scaling enablement as a process, function and integrated tools, communication, onboarding, certification, and more.

Scale 66