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The Web Is Not A Distribution Channel

Sales and Marketing Management

Issue Date: 2016-02-01. Teaser: The appetite for content, whether it’s videos, blogs, articles, reports or whitepapers, is increasing faster than most businesses can handle. The appetite for content, whether it’s videos, blogs, articles, reports or whitepapers, is increasing faster than most businesses can handle.

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How to Use Your Business Data Better in 2016 Part 1

Increase Sales

During the last few days I have been reviewing the business data from this leadership and sales blog along with my main website. My focus was the downloads and most viewed pages because this blog and my website are incredibly important marketing channels for my executive coaching and workplace culture (organizational development) consulting.

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CRM 2016: Stop Thinking Technology; Start Thinking Strategy

Cincom Smart Selling

Mitch’s blog post contains a fascinating chart on the evolution of CRM, by the way.). Understanding the buyer’s journey across multi-channel, multi-touch engagements is of primary importance. What’s Ahead in 2016 for Manufacturing? Well, that time is now. What better to help with this process than CRM?

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View IT as a Channel Strategy? Maybe It’s Time We Did.

Cincom Smart Selling

With channel sales teams relying so much on evolving technology, CIOs are in a key position to have a tremendous impact on a sale’s success. For instance, the top business drivers for technology investments in 2016 were identified as: Increasing operational efficiency (CIOs: 41% and LoB: 47%). The post View IT as a Channel Strategy?

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30 Shocking Influencer Marketing Statistics

Zoominfo

22% of marketers say influencer marketing is their most cost-effective channel ( source ). In 2016, influencer marketing surpassed print marketing ( source ). 37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). 32% of U.S.

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Buying The Way I Want To Buy, Not How You Want Me To Buy

Partners in Excellence

They are using other channels in their buying process, shifting increasingly to digital and other channels. The post Buying The Way I Want To Buy, Not How You Want Me To Buy first appeared on Partners in EXCELLENCE Blog -- Making A Difference. The Perfect Close Bits And Pieces -- August 20, 2016 Are You Earning Great Referrals?

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Planning for Retail Success in 2016

OpenSymmetry

State of the Retail Industry states that other major challenges in the industry include: Ability to deploy a real-time model across all channels to enhance the customer experience. The post Planning for Retail Success in 2016 appeared first on OS Blog. Connect on LinkedIn.

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