2018 Advertising Campaigns Prospecting 
DiscoverOrg Sales
JANUARY 1, 2018
And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. We expect to see this spend occur in 2018.
Zoominfo
FEBRUARY 1, 2018
There will always be prospects who need B2B products or services. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ).
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Zoominfo
OCTOBER 13, 2023
Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Businesses could use telemarketing as a channel to generate consent for email marketing, converting the prospect to an inbound, consent-based contact.
Zoominfo
MAY 9, 2021
Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. How to Retarget Your Audience with Digital Advertising.
Zoominfo
MAY 9, 2021
Now, imagine two prospects working for different organizations. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.” Each prospect visits your company’s website. Neither prospect converts. One business is an ideal fit. Not so much.
Connext Digital
OCTOBER 28, 2019
Naturally, marketers are feeling the pressure to create campaigns that sell to reach their targets. One trend that has been making waves in the mobile marketing industry is programmatic advertising. Simply put, programmatic advertising has allowed the buying and selling of ad space online without the need for human intervention.
Zoominfo
OCTOBER 13, 2021
A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. The results?
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