Zoominfo

DECEMBER 16, 2019

In 3 hours, the go-to-market teams at ZoomInfo made 24,000 calls, ended up on the phone with our customers and prospects for 250 hours, scheduled 400 follow up meetings, etc. We divided callers into 33 teams (named after countries to fit the Olympics theme), with each team including a variety of go-to-market roles.

Cold Calling 200

Cold Calling Call-back Competition Scale 200

Sales and Marketing Management

MAY 6, 2019

The British-based C&IT Magazine recently summarized five incentive travel trends that will impact programs in 2019. Lidia Sakarapani, head of sales and marketing at Principal. In 2019, we need to start listening to what’s actually impacting our world and incorporate these into our incentive programs,” Grant says.

Travel 120

Travel Incentives Incentive Trends 120

SBI Growth

JANUARY 17, 2019

Entering 2019 your organization has aggressive revenue goals. You are on the hook to deliver a human capital recommendation that can support the aggressive plan. You revisit a familiar framework that has always proved helpful in the past- People, Process,

Hiring 245

Hiring Revenue Sales Resources 245

DiscoverOrg Sales

MAY 2, 2019

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? Fast-forward three years: How has gender distribution changed in 2019? Fast-forward three years: How has gender distribution changed in 2019? Chief Marketing Officer.

Distribution 120

Distribution Decision Maker Study Enterprise 120

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

SBI

MAY 7, 2019

The Top Sales Tools of 2019 Guide. It’s important to note, that CRM, marketing automation, and expense management solutions were included then, while I don’t include them now. Since then, the SalesTech market landscape has grown to nearly 600 solutions! Manage & Report. Engage Prospects. Close Deals.

Sales Tools 101

Sales Tools Top of Funnel Tools Funnel 101

SBI Growth

JANUARY 13, 2020

The 2019 fiscal year is in the rearview mirror, and 2020 has officially started. Strategic planning is finished, and plans to get off to a fast start in FY20 are in motion. For many CEOs, the strategy and approach used.

Competition 250

Competition Marketing Strategy Research 250

SBI

DECEMBER 12, 2018

I asked thought leaders from various sales technology firms, how they think SalesTech will change the way salespeople sell in 2019. Darryl Prail, Chief Marketing Officer, VanillaSoft. In 2019, that all changes. 2019 is going to be a great year to be a sales professional. Udi Ledergor, VP of Marketing, Gong.io.

Sales Qualified Lead 139

Sales Qualified Lead Lead Rank VanillaSoft Lead Scoring 139

Openview

SEPTEMBER 16, 2019

Today, OpenView, the expansion stage venture capital firm, released the results of the 2019 Expansion SaaS Benchmarks survey. This year’s report was based on data from more than 500 SaaS companies, ranging from pre-revenue to $150M+ in ARR. While there has been growth, there is still a long way to go.

Report 60

Report Software Software NetSuite 60

Sales Hacker

JANUARY 18, 2019

Below you’ll find 6 trade show success tips for sales and marketing leaders to implement at your next event: 1. You have finagled and negotiated pricing with vendors and fought upper management for more budget; however, you and your marketing team have not defined what success actually looks like. It’s 2019, people!

Trade Show 93

Trade Show Marketing Top of Funnel Conference 93

Zoominfo

JULY 21, 2020

Instead, data analyzed by ZoomInfo generally indicates that firms seeking angel or seed funding, private equity, or Series A or B investments have seen an increase in action during the period from April 2019 through April 2020. Figure 1 : Early-stage investments generally showed an uptick from April 2019 to April 2020.

Microsoft 225

Microsoft Facebook Data Report 225

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.

Trends 160

Trends B2B Marketing Channels 160

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Chorus.ai

JUNE 17, 2019

After reviewing the responses to our survey, we identified four challenges sales leaders say they face in 2019. To download the full report click here. We interviewed 133 sales leaders at a wide variety of organizations on the State of Sales Performance.

Face-to-face 98

Face-to-face Survey Report Sales 98

Zoominfo

FEBRUARY 10, 2021

This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Looking further at the data, medium companies released almost 10% less new products as of September 2020 compared to 2019. ZoomInfo’s 2020 Annual Report Series.

Company 246

Company Face-to-face Enterprise Enterprise 246

Zoominfo

JULY 27, 2021

With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment. Labor market fluctuations What’s making hiring in 2021 so tricky? However, the second quarter of 2021 was challenging for the labor market. labor market is still 6.8

Marketing 130

Marketing Face-to-face Compensation Trends 130

Zoominfo

FEBRUARY 8, 2021

Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases. From April 2019 to April 2020 86% of investments went to B2B startups. In addition to the large amount of back office tools, companies in 2020 needed to shift their go-to-market strategies to sell the new products they had just released.

Trends 230

Trends Trade Show Retail B2B 230

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

Marketing 160

Marketing Lead Rank Lead Scoring Outbound 160

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Zoominfo

JANUARY 14, 2021

What’s more, data analyzed by ZoomInfo generally indicates that young companies and organizations seeking angel or seed funding, private equity, or Series A or B investments have seen an increase in action during the period from April 2019 through April 2020. All that said, an unstable market doesn’t equate to limited investments.

Company 162

Company Microsoft Report Data 162

Contact Monkey

JULY 5, 2017

Creating Reports in Salesforce: A Beginners Guide for 2019. Do you ever wonder how to create a report in Salesforce? Creating reports in Salesforce can often look something like this: But Salesforce isn’t worth the (sometimes) high price unless you’re gleaning insight (instead of just raw data). Let’s dive in.

SalesForce 52

SalesForce Report Data Ideal Customer Profile 52

SBI

DECEMBER 9, 2019

Smart Selling Tools Announces Top Sales Tools of 2019. the leading provider of information on sales software technologies (SalesTech), today announced the release of its Top Sales Tools of 2019 Guide: Final Cut. The growth in the market has brought excitement as well as confusion. ” - Nancy Nardin, Founder, Smart Selling Tools.

SAP 65

SAP Webinar Metrics Software Software 65

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Close.io

JULY 1, 2019

Sales reporting seems like it should be pretty easy—measure what you've done, put it in a spreadsheet, and use it to improve your sales process. Sales reporting is actually really complex. Then you need to understand which stage of sales reporting you're in: Sales reporting stage 1: You don't know what you're doing.

Report 91

Report Hiring SalesForce Data 91

Miller Heiman Group

MAY 13, 2019

At Elevate 2019 North America: Framing the Future, one thing was clear: there’s a shift occurring in selling. Attendees at Elevate 2019 North America uncovered insights, data and trends that impact sales performance and left inspired with strategies they can take back and implement within their teams. perspective is the differ.

Top of Funnel 82

Top of Funnel Hiring Trends Groups 82

Vengreso

JANUARY 7, 2019

Vengreso’s leaders, or the “Fantastic Eight” as Mario calls them, share their best sales or sales leadership tips for 2019 in the video below. The Vengreso leaders, or the 'Fantastic Eight' as CEO @M_3Jr calls them, share their best tips about #Sales and #SalesLeadership for 2019. Vengreso’s Best Sales Tips for 2019.

Ideal Customer Profile 103

Ideal Customer Profile LinkedIn Video eBook 103

Allbound

MAY 23, 2019

This past week at Women in The Channel West 2019 was inspiring and motivating. If someone tells you “Good job on that report”, ask them right away how you can be great. Heather Barnes from Market Star encouraged everyone to have empathy in their day-to-day work lives. “Courage + dreams = success”. Marlee Matin.

Conference 73

Conference Motivation Channels Networking 73

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Zoominfo

FEBRUARY 5, 2020

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! Worldwide mobile ad spend topped $190 billion in 2019.

B2B 100

B2B Marketing Social Media Penetration 100

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Openview

DECEMBER 12, 2018

Over the past few weeks, myself and Jeff Rosset have seen our fair share of sales trends for 2019. This data is available to you, the sellers & marketers, too. According to various reports, there are now upwards of 5,000 different sales & marketing related tech products and tools. The Rise of Feedback.

Trends 100

Trends Hiring Sales Talent Scale 100

SBI Growth

FEBRUARY 26, 2019

Market Segmentation analysis and reports are a foundational component of strategic analysis, planning and decision-making for any CEO. Understanding market opportunity and market dynamics is critical. Geographic growth opportunity Industry/Vertical market.

Segment 204

Segment Study Analysis Marketing 204

InsightSquared

JUNE 28, 2019

Ramp 2019, the revenue ops event of the year organized by InsightSquared, returned this year with exciting news and insightful discussions. Together attendees gained insights, skills and, most importantly, connections to meet the demands of today’s go-to-market team. The Impacts of Marketing. InsightSquared Solutions Reveals.

Survey 54

Survey Hiring Account Based Marketing Sales Operations 54

SBI

AUGUST 27, 2019

It’s 2019, Still Segmenting and Planning in Excel? I shared an earlier post on LinkedIn about the necessity of fast-growing companies to switch their go to market (GTM) plans to stay in sync with their growth stage. The recent report from CNBC points to how recently publicly listed darlings have struggled to find fit.

Segment 94

Segment Ideal Customer Profile Account Demographics 94

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Today, we bring this series to a close with the final installment– for marketers, of course. Let’s get into it! That won’t change.

Marketing 164

Marketing B2B Lead Generation Social Media 164