article thumbnail

Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

article thumbnail

30 Sales Commission Memes to End 2023 with a Laugh

The Spiff Blog

About Spiff Spiff is a new class of commission software that combines the familiarity and ease-of-use of a spreadsheet with the power of automation at scale- enabling finance and sales operations teams to self-manage complex incentive compensation plans with ease.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2023 Sales Comp Planning: A Conversation with The Alexander Group

The Spiff Blog

With a new year around the corner, it’s time to start thinking about your sales compensation plans for 2023. We came away with six key considerations to keep in mind while preparing your compensation plans and processes for 2023. The post 2023 Sales Comp Planning: A Conversation with The Alexander Group appeared first on Spiff.

Groups 67
article thumbnail

23 Sales Productivity Statistics to Inform Your Enablement Strategy in 2023

Mindtickle

In 2023, many sales organizations will focus on measuring and improving sales productivity. Read on to see some of the top sales productivity stats your organization must know and adapt to in 2023 and beyond. Put a really detailed referral program in place to incentive reps to ask for customer referrals and customers to provide them.

article thumbnail

Compensation Transformation: 7 Tips for 2024 Sales Comp Planning

The Spiff Blog

Considering the volatility that most companies faced throughout 2023, you’re probably pondering a lot of significant changes to the way you design, execute, and manage your sales comp programs over the course of the next year. 2023 saw an extended slowdown in new business revenue for many SaaS organizations. in 2020 to 52.9%

article thumbnail

Discover the 15 Best Sales Podcasts of 2023

The Spiff Blog

That’s why we’ve compiled a list of the best sales podcasts of 2023. Spiff’s sales commission software enables finance and sales operations teams to self-manage complex incentive compensation plans and provides transparency for sales teams. The post Discover the 15 Best Sales Podcasts of 2023 appeared first on Spiff.

Hiring 73
article thumbnail

Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Kevin reminds us of the relevant words of the late Charlie Munger, “Show me the incentive, and I’ll show you the outcome.” Ultimately, pipeline is a better-suited incentive for marketing to deliver superior outcomes. This innovative approach bridges the gap between marketing and sales, ensuring no potential customer goes unnoticed.