article thumbnail

Act! Leadership Spotlight | Patrick Curley, CPO

Act!

Q: Can you share some details about your professional journey and how your past experiences have equipped you for your current role as the Chief Product Officer (CPO) at Act!? I’ve never in my career seen an instance where we could accurately predict the competitive landscape, market conditions, or customer preferences, two years in advance.

ACT 52
article thumbnail

5 Reasons Why Your Email Marketing Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Reasons Why Your Email Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results. It’s annoying your intended audience.

article thumbnail

5 Ways Corporate Values Benefit Your Company

Sales and Marketing Management

Maybe your organization isn’t acting like one unit because no one has ever told them how to act. If that bar is not documented, championed, and followed, then there’s no way you will get consistent actions or results from your team. You’d be surprised at the clarity that’s created when you tell everyone what you expect of them.

Company 317
article thumbnail

Why Recruiting is Like Marketing

DiscoverOrg Sales

Since I didn’t know any better, I figured that I might as well build the recruiting engine in the same fashion that I built a marketing engine, and it turned out the approach worked. Here are the 5 key ways that recruiting teams can leverage sales and marketing tactics to maximize hiring success: 1.

Hiring 222
article thumbnail

If You’re Now “All-Remote” Like GitLab, Remember That Working Remotely Doesn’t Mean Acting Remotely

Chorus.ai

Working async means having a workforce that is empowered and autonomous, and a workplace where communication is clear and documentation abounds. For example, whoever calls a meeting is responsible for documenting that meeting and its outcomes in a single document everyone has access to. Efficiency is one of our other values!

ACT 62
article thumbnail

How to Build your 2014 Marketing Strategy

SBI Growth

At a high level, your marketing strategy must be driven by the stated corporate goals. Once the corporate vision has been established, your marketing plan must align itself completely. Additionally, there must be 100% synergy between the sales and marketing strategies. Too often, the sales and marketing leaders work in siloes.