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A New Employee Landscape & Future Work Environment

Zoominfo

Technology played a large role in helping workers transition to WFH, and that software will continue to wield influence in 2021. Companies will not uninstall this software, but instead permanently add it to their repertoire of tools that will allow business continuity and hybrid work schedules.

Software 246
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6 Tips to Help You Protect Your Business Assets Better

Smooth Sale

Don’t let a random act of nature or an honest mistake destroy your kingdom. The basics include firewalls, antivirus software, and good old strong passwords (no, “password123” will not cut it). Onalytica : Find relevant influencers for your brand. Protect them! Invest in robust cybersecurity measures.

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5 Key Qualities Salespeople Need as AI Changes the Sales Landscape, According to Coursedog's Director of Sales

Hubspot Sales

So if you want to thrive in the ever-changing, AI-influenced sales landscape, you're going to exhibit some key traits and abilities. Sales is a fundamentally human practice, and sustained success in it will rest on your ability to understand and act on that. Use it as a tool — not a crutch. Don't get too comfortable.

Banking 78
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Commerce APIs Are Transforming The Way We Shop

Smooth Sale

APIs: What They Are and How They Work APIs act as intermediaries between computer programs. APIs are also much smaller than traditional software tools, meaning it’s easier to create, maintain, and upgrade these tools than their larger application counterparts. Consider an API that connects product pages and shopping cart software.

Discount 106
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B2B Marketing and Mobile: 10 Ways To Do It Right

Sales and Marketing Management

Author: Paige Musto, Director of Communications, Act-On Software. Teaser: Reckoning with mobile’s influence is no easy task, but it’s far from impossible – if you know what to prioritize and which minor adjustments to make to your existing marketing programs.

Marketing 120
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A Guide to Building a Referral Network for Your SMB

Act!

That’s because you don’t have to spend on expensive marketing channels, such as paid advertising and influencer collaborations. For instance, Act! A platform like Act! A CRM platform like Act! The post A Guide to Building a Referral Network for Your SMB appeared first on Act! can help automate this process.

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Sellers Have a New Challenge: To Ease an Increasingly Difficult Buying Journey

Mereo

A multi-national software provider’s sales cycles was running 12-18 months on average. Yet, sellers add friction to the modern buying journey, too — and this is where your selling team has influence and where I want to focus your efforts ahead. To say deal velocity was slow would be an understatement.