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B2B Advertising KPIs: Tighter Alignment, Better Results

Zoominfo

Every marketing team looks to leverage advertising channels to their fullest. In order to drive awareness, MQLs, pipeline — and ultimately revenue — from B2B advertising, you need to track the best success factors and strike a balance between top, middle, and bottom of funnel metrics.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. Cross-selling and up-selling? They saw a 37.4%

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. Cross-selling and up-selling? They saw a 37.4%

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The Unique Opportunities Sports Marketing Offers

Pipeliner

Your business needs to try new things to stand out and build brand awareness and recognition in a competitive market. This presents a huge opportunity for businesses of all sizes and types to market to a large and varied audience. Sports marketing can be tricky, though. Sports marketing can be tricky, though.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. The following is our list of the five best conferences to attend in 2020: 1.

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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

Ever since Facebook announced that they changed the algorithm used to display ads in the news feed, there has been an intense debate over whether businesses should use Facebook for social media marketing or not. Some claim that businesses should not be advertising on Facebook at all. Does Facebook Advertising Work? In the U.S.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

Over the past couple of years, it has seemingly been one extreme after another — record-high unemployment followed by record job growth followed by record voluntary job changes. Record-high consumer spending followed by record-high inflation. All too often, marketing budgets are the first to be scaled back. You get it.