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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. of purpose-driven advertising over time. of purpose-driven advertising over time. In order to be nimble, marketers must react to news and events in real time. Context matters, but content is king.

Marketing 166
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Job Market Trends in Sales/Marketing

Pipeliner

The COVID-19 pandemic posed many questions to the sales and marketing industry as companies faced unprecedented challenges in addressing how societal changes affected both the top and bottom line of many businesses. What is the future of the sales industry and what are the actual digital marketing trends in the marketplace today?

Trends 90
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6 Ways to Leverage Instagram for B2B Marketing

Zoominfo

B2B Marketers take note: Instagram has more than 800 million monthly active users ( source ). If you find a photo that showcases your brand in a positive, authentic way, simply reach out to the user through a friendly direct message or comment to ask if you can repost it to your feed. Spread company culture and celebrate achievements.

B2B 178
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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Sales and marketing teams have been slashed, and pipelines are running dry. The impact of these changes is highlighted in the marketing segment. The CMO Survey for June 2020 observed that 9% of marketing jobs have been lost due to the ongoing crisis. This proactive mentality is essential going forward. in the next year.

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

When you understand your ROI, you understand how much each trade show is worth to your business and get insights on how to improve your trade show performance and better allocate your marketing budget to drive optimal results. FREE GUIDE Not seeing a positive ROI from trade shows? Here’s what to do Try Nutshell free for 14 days!

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How to Adapt to the Well-Educated Modern Buyer

Sales and Marketing Management

Because marketers live on the very channels the customers are engaging with, clever marketers harness these channels to reach potential and loyal customers. More than ever before, the new reality of sales must rely on marketing to a higher extent. Marketing should ask sales about the customer.

Education 330
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4 Tips and Best Practices for Using Marketing Automation for Sales Management

Pipeliner

Marketing automation is shown to increase sales productivity by a staggering 14.5%. Marketing automation specifically applies automation to managing marketing tasks. Marketing automation specifically applies automation to managing marketing tasks. Keep reading to know more. Keep reading to know more.