What Does the CPRA Mean for Marketers’ Data?
Zoominfo
OCTOBER 5, 2021
Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting. Imagine you go to run a campaign on January 1, 2023 and find that an entire county decided to opt out of cross-context behavioral advertising. The CPRA also: Limits data retention.
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