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Video Is the Channel of the Future—Are You Ready?

Showpad

Our customers told us that they were looking for new ways to stand out in a remote world and engage with their prospects. We traded nights in the bar and in-person conferences for evenings on Houseparty and Clubhouse sessions. They wanted analytics and actionable data insights. Are prospects put off by pricing?

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The Sales Blitz: How it Works and What It Can Do for Your Team

Hubspot Sales

During this period, sales teams typically work together to reach prospects and customers via phone, email, social media, webinars, and other channels. Your team should answer these questions to better understand the prospects they're trying to reach in the campaign: What regions are you targeting? So, let's get started.

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The Demand Generation Strategy Guide

Zoominfo

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand generation is programmatic.

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How to Adapt & Succeed When Pivoting to an Inside Sales Strategy

Sales Hacker

Develop a Multi-channel Communication Strategy. A multi-channel communication strategy is exactly what it sounds like — using more than one communication channel to speak with and engage potential customers. Calling your prospects. Texting your prospects. Emailing your prospects. Let’s dive in.

Pivotal 79
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5 Ways Sales and Marketing Teams Should Be Mining Their Online Community

Sales and Marketing Management

Author: Hunter Montgomery, CMO, Higher Logic Businesses increasingly rely on online communities as a vital channel for communicating with customers and giving customers a chance to connect with each other. Your sales team might view the community as a marketing tool, but you know it’s also an upsell channel. Seth Godin. Show them how.

Marketing 192
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How to Use Your Company Car to Increase Sales Now

Smooth Sale

The Art of the Pop-Up Office Who said meetings need confinement to stuffy conference rooms? Use it to hand-deliver products, samples, or personalized thank-you notes to clients and prospects. Think of it as a pop-up shop for your sales pitch. Well, your company car is about to become the ultimate delivery vehicle for just that.

Company 102
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The Demand Generation Strategy Guide

Zoominfo

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey.