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Got Analytics? Becoming a Data-Driven Marketer

SugarCRM

In recent years, there’s been a lot of talk about data as “the new oil.” Businesses need to find ways to leverage data to succeed. From a marketing perspective, leveraging data helps accurately track campaign performance, identify new market opportunities, and understand leads and customers in high fidelity.

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Market Intelligence Data: The Definitive Guide

Zoominfo

Market intelligence is information gathered by a company about its market, customers, and competition in order to gain a holistic knowledge of the overall marketplace. Market intelligence involves two primary data types: external and internal data. External data is readily available information collected through research.

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Sales Pros Say This Tool is Key to Driving Sales: How to Close More Deals With It [Data]

Hubspot Sales

Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. What Sales Reps Say About Their CRM [New Data] Before you get suspicious, we get it. This is where Customer Relationship Management (CRM) software comes into play.

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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

You’ve felt the pain too, sales teams struggle to keep up with data entry, quote generation, and other tasks that take them away from selling. The rise of B2B sales automation is directly correlated with the operationalization of data. Automation is perfectly suited to handle these tasks which in turn, increase sales and revenue.

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How Gong’s Head of Enterprise Sales Uses Sales Analytics to Drive Decisions & Speed Deals

Hubspot Sales

To do this, many brands looked to data to help them make tough calls and build new strategies. But, with all the data available to sales leaders today, it can be difficult to make sense of the things that actually matter without disrupting day-to-day sales processes. But, with a lot of activity comes a lot of overwhelming data.

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10 Creative Examples of How to Use AI in Sales

Allego

Here’s how: Sales Prospecting: AI streamlines the way sales teams identify and score potential leads. By analyzing large sets of data, AI algorithms can quickly identify patterns and characteristics of ideal customers to make the prospecting process more accurate and less time-consuming. Listen to the interview.

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The Beginner’s Guide to a Data-Driven Sales Strategy

Zoominfo

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

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