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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. Google Marketing Live. SMX Advanced.

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A Step-by-Step Guide to Sales Analytics & the Best Tools for It

Hubspot Sales

Here, we'll get some perspective on sales analytics as a whole, a picture of the tactics to do it right, and some background on the best tools for it. Predictive sales analytics enable you to gauge the future success of and identify the most effective strategies for your sales efforts. Let's jump in. Leverage data visualization tools.

Analytics 138
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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

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Software for Startups: What’s Your Tech Stack?

Nutshell

Communication tools for startups include: Slack Microsoft Teams Zoom 3. Marketing and sales software Marketing tools allow you to centralize your messaging across various platforms. The real-time data can help you understand your ROI on marketing investments and pivot your efforts where necessary. Of course you do.)

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How to Use AI Tools (like ChatGPT) for Sales

Allego

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there? How do you even use these things?

Tools 118
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Digital Marketing Takes Center Stage

Sales and Marketing Management

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120
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Highspot Launches New Integration with Microsoft Dynamics 365

Highspot

New Release for Microsoft AppSource Delivers AI-driven Content to Improve Buyer Engagement Across Entire Sales Process. SEATTLE, June 11, 2019 – Highspot , the highest customer-rated sales enablement platform, today launched a new integration with Microsoft Dynamics 365 for Sales, which is available on Microsoft AppSource.