Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Blog Posts and Articles. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it.

B2B 246

B2B Intent Signal Customer How To 246

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. Unfortunately, most marketers don’t believe their content is memorable or actionable. How Much Do People Forget?

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B2B Marketing Top of Funnel ACT 134

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. Capitalize on your inbound marketing. What is B2B prospecting?

Ideal Customer Profile 92

Ideal Customer Profile B2B Prospecting Gatekeeper 92

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. And poorly managed prospecting lists will result in seller fatigue. B2B sales prospecting in a nutshell.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

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Ideal Customer Profile Maximizer Pipeline B2B 98

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. 21 Important B2B Cold Calling Statistics.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? They both need this engagement!

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Marketing Prospecting Top of Funnel Segment 130

Pipeliner

MARCH 5, 2021

You need to develop a strong strategy that allows you to close B2B prospects in an effective way. In this article, we look at what it takes to master a sales process that will skyrocket your business to success. So read on to discover the steps you need to take to close your first B2B prospect easily.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. The Beginner’s Guide to a Data-Driven Content Marketing Strategy.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

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B2B Retail Segment Scale 180

Zoominfo

JANUARY 12, 2023

As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?” For example, under the UK GDPR all marketing activities must rely on either “consent” or “legitimate interest.” If requested, you are also obliged to provide your contact details.

Data 130

Data B2B Government ACT 130

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. What kind of marketers would we be if we didn’t include ZoomInfo on this list? Check it out! It’s free!

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Research B2B Tools Company 233

Crunchbase

MARCH 17, 2022

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. B2B marketers are catching up with the B2C space in using social media to drive revenue.

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Social Selling B2B Ideal Customer Profile Social Media 129

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. B2B Sales Influencers: Our Final Thoughts.

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Influencer B2B Social Media Twitter 188

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. One side deployed code; the other deployed prospecting campaigns. “On

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Lead411

MARCH 14, 2024

Best Days and Times for B2B Sales Calls Timely outreach is crucial in the world of B2B sales. To help you make the most of your outreach efforts, this article delves into the details of arranging business-to-business sales calls , including how to find the most receptive prospects and what variables affect their openness.

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B2B Decision Maker Trends Motivation 52

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. Like other things in marketing, the answer can be found by focusing on your customer. Budget: What is the prospect’s annual revenue? For example, let’s say you sell marketing automation software.

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Segment Ideal Customer Profile Account Based Marketing B2B 130

The Digital Sales Institute

JANUARY 19, 2022

B2B marketing content in the primary method to drive web traffic and sales leads. Content, articles and blogs are now the main chanel to drive inbound leads and traffic to a website. What is B2B Marketing Content? A better B2B Content may help your brand to get more opportunities for business collaboration.

B2B 52

B2B Marketing Social Media How To 52

Sales and Marketing Management

DECEMBER 14, 2020

There are four forever changes transforming sales training and enablement from here on out: Marketing is the sales development team. Whatever choice you make, this article presents a glimpse into your future. Marketing is the sales development team. The B2B buying process isn’t as linear or predictable as most companies assume.

B2B 199

B2B Revenue Top of Funnel Margin 199

Sales and Marketing Management

FEBRUARY 5, 2018

The easiest way for a B2B sales team to improve their connect rate is to use direct dial phone numbers. Consider these statistics: It takes 22 minutes to connect with a prospect using switchboard numbers, compared to only 5 minutes using direct dials ( source ). Make sure each vendor has the market segments you’re looking to contact.

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B2B Vendor Data Segment 209

Understanding the Sales Force

FEBRUARY 10, 2022

I found it challenging to write this article. Imagine my surprise when the first video described hacking operations as businesses with outbound prospecting operations whose goal is to convert their emails, texts and calls into paying customers.

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Insurance Insurance Outbound Video 321

Zoominfo

DECEMBER 3, 2019

But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. When applied to sales and marketing, predictive analytics forecasts companies most likely to buy or take future action relevant to your business. What is Predictive Intelligence? The best part?

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Lead Rank Lead Scoring B2B Marketing 100

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. So, without further hesitation, let’s take a look at our favorite B2B content from the month of May. Let’s get into it!

B2B 189

B2B Lead Generation Lead Rank Consumer 189

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

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Top of Funnel Funnel Examples B2B 133

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

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B2B Social Media CRM Social Selling 225

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

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B2B Training Top of Funnel B2C 52

Pipeliner

DECEMBER 19, 2023

Harnessing the Power of Authority in Marketing John Golden had the pleasure of speaking with Frank Hussman, an internet entrepreneur from Amsterdam, Netherlands, with over two decades of experience in B2B marketing and sale s. Frank acknowledged the rise of AI-generated content and the decline in content quality.

Industry 59

Industry B2B Video Demand Generation Agencies 59

Zoominfo

MAY 6, 2018

Essentially, gatekeepers hold the key to B2B sales success. Today we uncover six methods to help you bypass gatekeepers and reach prospects faster. There’s a big difference between confidence and arrogance— one will help you reach your prospect the other could cause you to lose a big sale. Keep reading! Be personal.

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Gatekeeper B2B Decision Maker Cold Calling 203

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase?

B2B 88

B2B Ideal Customer Profile Top of Funnel Prospecting 88

Zoominfo

JUNE 27, 2022

Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting. One company’s tolerance for data quality will differ from another based on various factors, including the solution sold, the markets served, and the level of granularity required.

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Data Lead Rank B2B Lead Scoring 130

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools.

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Data Sales Process B2B Company 193

Lead411

OCTOBER 26, 2023

Mastering the Art of Cold B2B Email Outreach Cold B2B email outreach can be a powerful tool for expanding your business network and generating leads. To ensure your cold B2B emails are effective, it’s essential to focus on crafting compelling subject lines, captivating messages, and persuasive CTAs.

B2B 52

B2B Intent Signal Buyer Intent Intent 52

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Close.io

JANUARY 17, 2020

In fact, this week Linkedin published an article that reveals using curse words during a sales call could actually help you close the deal! This week's Sales Brief features a very interesting article focused on Gong's new sales data , where they investigate the impact curse words have on sales calls. Times have changed.

B2B 81

B2B Licensing Prospecting Lead Rank 81