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The Best Social Media Channels for Prospecting, According to 500 Sales Professionals

Hubspot Sales

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? What is social prospecting? LinkedIn is a platform for professionals.

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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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3 Times to Avoid Scripted Social Media

Zoominfo

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

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Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. In this article, we’ll examine what a comprehensive omni-channel means, the key aspects of an omni-channel approach, and how to support implementation.

Channels 259
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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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10 Sales Influencers You Should Be Following On Social Media

Zoominfo

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Jill Konrath. Building a team is hard so take your time when you do it!

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Combining Social Media with Your Email Outreach

SendBuzz

It’s safe to say that social media has fundamentally changed how we interact, market, and do business as we navigate the digital age. We’ll discuss the function of email marketing in the social media era and why it should remain a crucial component of every marketer’s toolkit in this blog article.