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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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Leverage Your LinkedIn Company Page to Generate Demand

Janek Performance Group

Have you ever wondered about the purpose of having a LinkedIn company page? For marketing professionals, it is another platform to build brand awareness. In this article, we’ll explore how to transform your LinkedIn company page from a boring, static content platform into a revenue asset on par with your website.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. Blog Posts and Articles.

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Maximizing Success with Digital Sales Referrals: A Guide

Vengreso

We’ll also explore how platforms like LinkedIn can be used effectively for networking and expanding your reach through personal connections. Finally, we’ll provide tips on leveraging shared connections using LinkedIn’s Sales Navigator tool and crafting strategic follow-up messages that resonate with your target audience.

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38 marketing slang terms all marketers should know

Nutshell

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Advertorial. Demand Gen. Evangelist.

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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Data Impacts Deliverability If your team has invested time in a stellar marketing campaign, it can be disheartening for those messages to get flagged as spam or end up in dormant and nonexistent inboxes. An updated spam rate threshold.

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Empower Your Influencer Status and Business Growth

Smooth Sale

The LinkedIn platform is a perfect example. Whether the field is in marketing, fitness, business, or otherwise, you can position yourself as an expert through content marketing. Creators like these are typically well-positioned for influencer marketing gigs like Instagram brand collaborations.