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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. In addition, BDRs relay customer feedback and market trends to internal teams. Thus, they facilitate continuous improvement in product development, marketing strategies, and customer service initiatives.

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What B2B Sellers Can Learn from How D2C Brands are Scaling and Converting Leads

Crunchbase

This article will discuss the strategies Peloton, and other successful D2C brands have implemented to grow and maintain their customer base. We’ll also touch on how the D2C model can be leveraged to the advantage of B2B-based businesses and sellers. Merchants can gain valuable feedback and information from customer reviews.

Scale 105
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What Makes for a World-Class B2B Customer Experience?

Highspot

We’re proud to share that Highspot has earned a Stevie® Award for Customer Service Department of the Year. What exactly separates good customer service that gets the job done from great customer service that leads to lasting partnerships? ” –Kate Wilson, Services Executive.

B2B 74
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AI’s Role In Sales and Marketing

Sales and Marketing Management

That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture. AI has arrived, but it’s mostly been implemented by consumer goods and services companies to personalize marketing messages, enhance their knowledge of customers, manage inventory and increase customer loyalty.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

I’ll talk you through figuring out if you’re ready to hire salespeople, and make my pitch for why a founder-led sales strategy makes sense for early B2B startups. What happens if you hire a sales team too early in the life of your B2B startup? You also maintain control over the ability to pivot, change technologies and approaches.

Hiring 85
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Powerful and Practical Ways to Use Generative AI for Enhanced Customer Experience

BuzzBoard

In the realm of business-to-business (B2B) interactions, where customer experience reigns supreme, innovative technologies continue to reshape the way companies interact with their clients. AI-powered avatars can definitely add one level of humanization to B2B sales and marketing operations. So, What Is an AI-powered Avatar?

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Selling in the New Gig Economy

Crunchbase

Any way you slice it, the gig economy represents an enormous opportunity for B2B companies of many stripes and it’s here to stay. Or, to rephrase that a little more forcefully: Companies with products and services to sell ignore the gig economy at their own risk. Who Is Your Customer? Do you offer 24-hour customer service?