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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

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4 Foolproof Ways to Beat Price Objections

Zoominfo

As a B2B sales rep, you already know objections are an unavoidable part of your job. Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. Schedule a product demo. Here are a few ways to give a top-notch product demo: Personalize it. Keep reading. Ask questions.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

ZoomInfo knows that even minutes can matter when you’re looking for prospects. Hearing directly from an employee at a specific company that they are looking for your product, for example, makes a world of difference compared to relying on third-party accounts to find your prospects. We generate over 1.2

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Is It Time for B2B Sales Teams to Ignore Speed-to-Lead?

Chili Piper

This stat comes from a Harvard Business Review study and for today’s B2B sales and marketing teams, it has several problems…. the stat above that we’ve all seen quoted everywhere) only looked at 42 companies in total and only 13 of those were B2B companies. For B2B SaaS companies? You’ve heard the stat 1,000 times….

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5 Ways to Build Up Customer Loyalty

Zoominfo

Your knowledge center should also include any content that will help your customers use your products or interact with your brand — such as product demos, tutorials, webinars , and other useful assets. Let’s talk about one of the biggest mistakes B2B brands make. Then the prospect makes a purchase, and suddenly they’re on their own.

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Sales tactics encyclopedia: 15+ strategies for prospecting, qualifying, and closing

Nutshell

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. To point you in the right direction, we’ve compiled a list of some of the best and most popular B2B sales tactics from general practices to specific sales techniques you can use to close more of your deals. Prospecting.