Zoominfo

FEBRUARY 1, 2021

You attract leads by providing content online (e.g., Consider this: 12% of smaller organizations agree that creating compelling content for digital experiences is the most exciting experience for their organization (15% for overall B2B organizations). That type of social proof will set you apart. Phase 1: Awareness.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Nutshell

OCTOBER 2, 2020

B2B brands either understand the importance of content planning, or they struggle to generate leads. When it comes to content planning, there is a bold line between companies that have their strategy figured out, and companies that struggle to generate leads by using varying and inconsistent methods. B2B vs. B2C.

B2B 99

B2B B2C Social Media How To 99

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Zoominfo

JUNE 14, 2018

Today we teach you everything there is to know about B2B event preparation—so you can get the most out of your next trade show or industry event. Our point is this: Don’t feel like you have to say yes to every social gathering or event option. 7. Get some content out of it. Let’s get into it! 3. Pencil in some downtime.

B2B 159

B2B Trade Show Social Media Vendor 159

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. Keep reading! Let’s get into it! Organic Jam.

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Vengreso

JUNE 12, 2023

To meet these expectations, modern selling leverages new tools and techniques, such as social selling and virtual selling , to achieve the same goal as traditional selling: create more sales conversations and increase win rates. Modern: Today’s B2B buyers can be found on social platforms. More on this later).

Ideal Customer Profile 122

Ideal Customer Profile Decision Maker Travel Social Media 122

Score More Sales

JUNE 7, 2012

Blogworld & New Media Expo NYC is in its third day, but I’m back to the office after 2 solid days of sessions – and wow, what a fire hose that was. Relevance to B2B. Blogworld is extremely relevant to B2B, even though it is not a B2B crowd. Blogworld is extremely relevant to B2B, even though it is not a B2B crowd.

Conference 179

Conference Lead Rank Lead Scoring Media 179

Zoominfo

SEPTEMBER 25, 2018

1. B2B Revenue Leadership. If you’re interested in B2B revenue leadership this is the show for you. This Podcast is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Without further ado, let’s jump into it. The Ultimate List of Sales Podcasts. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zendesk Sell

JANUARY 24, 2019

Social selling — a term that wasn’t even on the radar of sales reps 20 years ago. Now, 90% of top-performing salespeople use social media as part of their sales strategy. In addition, 78% of social sellers outperform their peers who don’t have a social media strategy. answer questions.

Social Selling 61

Social Selling Twitter How To Facebook 61

LeadFuze

AUGUST 12, 2021

Predictable Prospecting brings in some of the top minds in lead gen, social selling, and sales process. There are other topics (typically social media related), and guests that provide a wealth of tips and other data to give you an edge when you’re rubbing virtual elbows with your prospects. 2 Predictable Prospecting.

Top of Funnel 98

Top of Funnel Lead Rank Twitter Lead Scoring 98

Zoominfo

SEPTEMBER 25, 2019

5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. 5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade.

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

SalesHandy

JULY 15, 2018

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. Gary Vee is the influencer we all know & follow at least on one social media platform. Everybody who is either doing a job or running a business needs some inspiration now and then.

Influencer 76

Influencer LinkedIn Social Media Demand Generation Agencies 76

The Spiff Blog

OCTOBER 18, 2022

Our meet the team series is a blog post series we created to give us the opportunity to introduce the faces behind the Spiff brand. A core tenet of Spiff culture is treating people with respect and counting on repeated games. That means, we put a lot of emphasis on relationships and getting to know each other.

Meeting 72

Meeting Engineering Commission Sports 72

Crunchbase

MARCH 1, 2023

Mary Shea VP Global Innovation Evangelist, Outreach Mary Shea produces thought-provoking research on the sales technology landscape, the future of buying and selling, and the importance of having diverse, equitable and inclusive B2B sales organizations. In this role, she advises and accelerates go-to-market and U.S.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. 2. Sales Hacker.

Channels 187

Channels Face-to-face Video Hubspot 187

Nutshell

AUGUST 27, 2018

To point you in the right direction, we’ve compiled a list of some of the best and most popular B2B sales tactics from general practices to specific sales techniques you can use to close more of your deals. How to Get Leads and Customers at Events” by Social Media Examiner. Prospecting. What is prospecting? Cold Calling.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Rank Lead Scoring 126

Hubspot Sales

JANUARY 17, 2018

B2B Growth Show. Make It Happen Mondays -- B2B Sales with John Barrows. B2B Growth Show. Hosts: Sweet Fish Media Founder James Carbary and Head of Business Development Jonathan Green. Length: Approximately 20 minutes. This daily podcast is geared toward helping B2B sales executives achieve growth.

Scale 145

Scale Sage Lead Rank Lead Scoring 145

SalesLoft

APRIL 19, 2018

If you search: “CEO of Salesloft,” I guarantee you’ll come up with lots of information from interviews, articles, personal blogs, YouTube videos, Twitter handles , and more. According to research from Bambu , 92% of B2B buyers use social media platforms specifically to engage with thought leaders in their industry.

Pipeline 69

Pipeline Top of Funnel Social Media Decision Maker 69

SalesHandy

JULY 15, 2018

To get that inspiration, direction, and motivation we follow mentors on social media like Twitter, Instagram or LinkedIn influencers. Gary Vee is the influencer we all know & follow at least on one social media platform. Everybody who is either doing a job or running a business needs some inspiration now and then.

Influencer 52

Influencer LinkedIn Social Media Demand Generation Agencies 52

LeadBoxer

DECEMBER 8, 2019

In this article, you’ll learn 20 of the best ABM techniques, from how to choose which accounts to focus on, to mapping out their personalized marketing experience. To market to these existing customers, make content that will help them get more out of your product. Blog posts are just the beginning.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” The vast majority of SaaS providers, then, can benefit from building out their own partner program. Take Slack, for example.

Commission 112

Commission Referrals Hubspot Marketo 112

Tony Hughes

MARCH 4, 2018

Social Selling has engendered many of its own but I've yet to see anyone take on the subject as the topic is so new. Social Selling is about 'word of mouse.' I learned these lessons over 125+ posts on LinkedIn Publisher in the last 90 days: The more you try to sell in social, the less likely you are to close. Because of social?

Social Selling 69

Social Selling Top of Funnel Lead Rank Lead Scoring 69

Crunchbase

MAY 18, 2021

We are honored to feature and promote their contribution on the Crunchbase blog. The importance of all of that is irrefutable: According to a McKinsey report , 70% of B2B decision-makers are now open to making fully self-serve or remote purchases in excess of $50,000, and 27% are fine with spending $500,000-plus in the same manner.

Hiring 52

Hiring Top of Funnel How To Handbook 52

Crunchbase

MAY 14, 2020

This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” Initially, the list criteria was based off of the total followers salespeople had on social media, and the level of engagement they had from the community. Update: June 26, 2020. Jordan Arogeti. Enterprise AE at SalesLoft. Meka Asonye.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Hubspot Sales

MARCH 12, 2018

Do you have a PR or content person on your team? The visuals really enhance your message and the content compels action. All of the critical lessons we used to teach from our dog-eared copy of How to Win Friends and Influence People were pushed aside to make time for analysis and review of funnel conversion metrics. Shame on us.

Guarantee 145

Guarantee Prospecting Lead Rank Top of Funnel 145

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. Keep reading for 50 of the best podcasts for marketers.

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Sales Hacker

NOVEMBER 26, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. WHAT : Five exciting days of advanced sales training and tips from some of the biggest names in Sales. WHEN : December 9–13, 2019. WHERE : Your office or home. COST : Nada. It’s 100% free. RESERVE YOUR SEAT NOW. Sales Hacker Success Summit: Level Up for 2020. Is it a real holiday?

Webinar Metrics 103

Webinar Metrics Sales Up-Sell Objections 103

LeadFuze

MAY 5, 2021

Also, it can be beneficial in B2B environments where the person on the other end of the phone has no relationship with you or your company. It can provide you the easiest way to find company information like phone numbers, email addresses , and social media profiles. Gain insight. How to Find Contact Information to Call.

Cold Calling 52

Cold Calling Closing Decision Maker Call-back 52

Mindtickle

JUNE 9, 2022

Jeff has spent most of his career helping B2B leaders align their sales and marketing teams to optimize outcomes overall. When you think about the world of B2B sales, what interests you the most and, in particular, about increasing revenue growth? Tony : This is especially true for sales and marketing teams. Enjoy the episode.

Ideal Customer Profile 52

Ideal Customer Profile Engineering Buyer B2B 52

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Social Media Media B2B 40

Vengreso

JANUARY 13, 2023

I’m not a book reader in general and prefer consuming content in short, small bites. Those who know me will be the first to say that I love fresh new ideas that personify #DontDoNormal. LinkedIn is perhaps the most powerful social media platform for business today. I’ll be the first to admit it!

Paid Content 81

Paid Content Conversion Top of Funnel Hiring 81

Zoominfo

AUGUST 30, 2018

More and more B2B organizations have begun to host conferences and live events– and for good reason. But, organizing a B2B conference presents a unique set of challenges. But, organizing a B2B conference presents a unique set of challenges. Set specific event goals. Building out your sales pipeline.

Conference 187

Conference B2B Social Media Top of Funnel 187

Nutshell

JANUARY 14, 2020

Like all B2B sales , the end goal is to make your customers more successful, whether that means saving them time, saving them money, or improving their own ability to drive revenue. By the end, you should have a clear roadmap for reaching your or your company’s sales goals. Skip ahead: What Is SaaS Sales? The Unique Challenges of SaaS Sales.

Paid Content 127

Paid Content Lead Rank Commission Lead Scoring 127

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. Before we get into specific alignment plays, let’s offer some context: Why is B2B sales and marketing alignment so important now? Wait, why is B2B sales and marketing alignment so important? Rolls eyes.]

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

The Sales Association

FEBRUARY 10, 2011

Were pleased to announce The Sales Association has launched this blog. So, rather than re-invent the wheel, were offering the opportunity for sales bloggers, aspiring or already fabulously successful authors to submit new articles or re-post their existing articles to our blog. Why blog for the Sales Association?

Twitter 29

Twitter Referrals Facebook Social Media 29

Sales Hacker

MARCH 2, 2020

B2B Is Really P2P. 80/20 Sales and Marketing. As a lifelong learner, I turn to books whenever I want to expand my thinking or improve my performance. And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? The Psychology of Selling. SalesTruth.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141