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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Choose a primary content channel (like a blog, social media platforms, or a podcast), and focus on creating content that is: High-quality. Do your keyword research to find out what kinds of questions your potential audience is asking—and then answer those questions with your content. Informational. SEO-friendly.

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How Clients Can Use Digital Marketing Content to Drive Sales

SalesFuel

36% say the same about customer reviews/testimonials 25- to 34-year-olds: 40% and 40% 35- to 44-year-olds: 43% and 40% 45- to 54-year-olds: 51% and 54% 55- to 64-year-olds: 52% and 51% Ages 65 and up: 47% and 44% And the fact that those two categories top even organic content on consumers’ own channels is fantastic. What does it mean?

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5 Ways to Build a Better Employer Brand

Zoominfo

If you’re new to employer branding, today’s blog post is for you. The modern candidate will spend time researching jobs and employers to identify which roles and companies are most appealing. Consider these statistics: Over 72% of candidates spend more than 1 hour researching a job before applying ( source ). Let’s get into it!

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Embrace These Seven Success Tips for Small Business Growth

Smooth Sale

Our guest blog offers seven success tips for small business growth in today’s competitive landscape. When developing your business plan, research your industry thoroughly. Research relevant keywords and optimize your website’s content, meta tags, and images accordingly. Seven Small Business Success Tips 1.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

74% of today’s B2B buyers conduct more than half their research online before making a purchase ( source ). TrustRadius: Authenticates each reviewer and validates every review through its research team prior to publishing. This concept extends beyond review sites to social channels. 4 Tips for Selling to the Social Savvy Buyer.

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5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

Consider all review channels: From Yelp to Glassdoor to G2 Crowd, there are so many platforms your customers can use to leave reviews. When you send review requests, alternate between these channels so you can generate a more comprehensive collection of reviews across the web. Leverage user-generated content.

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How to Create Sales Collaterals That Convert

Highspot

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. Sales collateral includes everything from classic printed flyers and brochures to digital materials like blogs, eBooks, and videos.