Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. Similar to the content published here on the ZoomInfo blog, these pieces are intended to help sales, marketing, and recruiting professionals with their day-to-day job responsibilities. We hope you stick around and find inspiration in our November blog post picks. Key Takeaways.

B2B 113

B2B Hiring Social Media Face-to-face 113

Hubspot Sales

MAY 22, 2019

It also explores how social media fits into a true multi-channel approach. Our strategy is to understand what today's sales professionals find valuable and consistently share that high-value content through multiple channels. Then, we apply a multi-pronged approach to sharing it through social media channels.

Channels 95

Channels Influencer Pipeline Social Media 95

Allbound

SEPTEMBER 11, 2019

So how do you make your channel marketing content stand out – and help your partners understand the complex art of getting it out at the right time? They can support you in creating a channel marketing game plan optimized for this new sales frontier. That’s where next-generation PRM platforms can help. Keep the right tools in hand.

Channels 63

Channels Revenue Marketing Sports 63

MTD Sales Training

SEPTEMBER 24, 2018

3) Target customers across multiple channels. Multiple channels means the customer needs to be approached in a variety of ways. Multiple channels means the customer needs to be approached in a variety of ways. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo. 4) Offer unique and valuable insights.

Buyer 308

Buyer Social Media Loyalty Channels 308

BuzzBoard

FEBRUARY 8, 2024

Platforms like Twitter, Facebook, and Instagram provide an affordable and diverse range of marketing options, attracting millions of potential customers. Take Twitter, for example, a platform that instantly connects users to potential customers through hashtags, mentions, and direct engagement. There are over 3.6

Social Media 52

Social Media Media Twitter Marketing 52

SBI Growth

NOVEMBER 27, 2012

Blogs, ebooks, webinars, social media. Here are a few suggestions: Twitter – Is your company blog linked to each AE’s Twitter page? With Twitter, instead of reaching a few hundred prospects, you can reach a few thousand. LinkedIn – Is your company blog linked to each AEs LinkedIn profile? Just ask Eloqua.

Social Selling 308

Social Selling Social Media Eloqua Webinar Metrics 308

SugarCRM

MAY 8, 2020

Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. And you likely use each channel in a different way and for different purposes. Because you shouldn’t just be asking which one channel is right. Let Your Customers Take the Lead on Channel Preference.

Channels 32

Channels Marketing Social Media How To 32

Hubspot Sales

OCTOBER 29, 2017

Whether you and your team need some bite-sized instruction, a full course correction or just a bit of motivation, there’s a wide variety of YouTube sales training channels that can help you. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each.

Channels 111

Channels Video Training Hiring 111

Zoominfo

JUNE 25, 2018

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

MTD Sales Training

JULY 23, 2019

InsideSales.com shows that 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Regardless, LinkedIn is still twice as effective than both Facebook and Twitter. Connect Other Sites & Channels. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo. It’s a simple no-brainer.

Ideal Customer Profile 161

Ideal Customer Profile LinkedIn Google How To 161

Zoominfo

SEPTEMBER 26, 2018

If you’re new to employer branding, today’s blog post is for you. To build a strong employer brand, you must craft a comprehensive, multi-channel content strategy to engage your target candidates. Social media has quickly become an essential marketing channel—and it’s equally as important for recruiting. Let’s get into it!

Hiring 250

Hiring Social Media Face-to-face Channels 250

Zoominfo

APRIL 30, 2018

Today’s blog post will show you how to use web analytics to improve your recruiting strategy. No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective. Social media (LinkedIn, Twitter, etc.).

Analytics 208

Analytics Google Analytics Social Media Channels 208

Zoominfo

JUNE 27, 2018

22% of marketers say influencer marketing is their most cost-effective channel ( source ). 37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). 40% of Twitter users have made a purchase as a direct result of an influencer tweet ( source ).

Influencer 202

Influencer Marketing Social Media Scale 202

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. In today’s blog post, we look at some of the most common and most critical social recruiting mistakes. No matter what channel you’re using, candidate outreach is the element of social recruiting that requires the most care.

Social Media 221

Social Media How To Media Twitter 221

Zoominfo

JUNE 12, 2019

Twitter Followers: 124k. Jeb carries his sales wisdom over to all his social media channels and spreads his expertise to the masses. Through Twitter and Facebook, followers can access videos, articles, and even podcasts filled with practical advice for becoming better sales professionals. Twitter Followers: 22.9k.

Influencer 188

Influencer B2B Social Media Twitter 188

Zoominfo

FEBRUARY 22, 2021

Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders. Though her book is a great introduction to her sales philosophy, it can’t hurt to follow her on Twitter as well. David Dulany.

Social Media 205

Social Media Influencer Media Hiring 205

Hubspot Sales

JANUARY 21, 2021

Image Source: Twitter. She maintains active LinkedIn and Twitter presences and publishes a stream of high-quality, longer-form content through the SalesLatitude blog. He hosts The SDR Chronicles — a podcast and YouTube channel with over 100 episodes aimed at providing guidance, insight, and motivation to emerging sales reps.

Influencer 128

Influencer Twitter LinkedIn Decision Maker 128

Pointclear

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Some of it is branding, such as blogging and YouTube. It’s hard to believe.

Paid Content 252

Paid Content Social Media Survey ROI 252

Salesmate

JANUARY 28, 2020

He is among angel investors for brands like Facebook, Twitter, Tumblr, Venmo, and Uber. He is one of the best influencers to follow on Twitter at this moment. Gary also drops some legit sales knowledge on his blog , be sure to check him out. Aaron shares the best sales tips and techniques on Twitter and LinkedIn.

Influencer 143

Influencer Twitter Social Media Hiring 143

Zoominfo

MARCH 3, 2019

The most simple way to leverage email for company research is to subscribe to email updates on each company’s business website or blog. In addition to the basic information found on a business’s Twitter profile, you can also use the platform’s advanced search functionality for social listening. What are most of their complaints about?

Research 233

Research B2B Tools Company 233

Alice Heiman

JULY 10, 2019

Each social media channel has a different purpose, audience and best way to use it. It’s important to think through which channels your customers are most likely using and which are best for you. Twitter has 330 million monthly active users. . Building a Profile on Twitter . The Accion U.S. Facebook has 2.2

Prospecting 114

Prospecting Social Media Ideal Customer Profile Trade Show 114

Zoominfo

APRIL 9, 2019

Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Best Practices for Using YouTube for B2B Now that you understand the business benefits of YouTube, let’s get into some best practices to make your YouTube channel a success: 1. Build your channel. We say yes! Let’s get into it!

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

FEBRUARY 25, 2018

Check out our Twitter and Facebook banners below. If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert. Posting exclusively about products.

Social Media 147

Social Media Media B2B Marketing 147

Zoominfo

FEBRUARY 25, 2021

Identify the social channels where you can reach your target customer. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers. Once the presentation is over, create related content such as a blog post series and social posts. Add the video to your email or landing page. Get the Word out on Social Media.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Crunchbase

MAY 14, 2020

LinkedIn , Twitter. He’s constantly on Twitter ( @godardabel ) sharing relevant research and interesting findings related to sales, and is definitely someone to follow in order to up your sales game. Crunchbase Profile , LinkedIn , Twitter. Crunchbase , LinkedIn , Twitter. Crunchbase , LinkedIn , Twitter.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

Increase Sales

JUNE 26, 2013

Companies can respond to complaints in real time thanks to Twitter and Facebook, and in the process, customers who are angry and dissatisfied can become happy customers. The business uses social media channels, Twitter and/or Facebook, to voice its concerns and then waits just like everyone else for a response and a resolution of its problem.

Social Media 159

Social Media Media B2C Tools 159

Zoominfo

DECEMBER 5, 2018

In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. If you’ve never considered incorporating Reddit into your marketing strategy, today’s blog post is for you. Let’s get into it!

B2B 157

B2B Advertising Advertising Promotion 157

Zoominfo

JUNE 4, 2018

Twitter followers. Think about it this way: You may have thousands of Twitter followers but if only one of them engages with your social content regularly, what is your following really worth? Event or Webinar Registrants: If your goal is to generate event participation, break your reports down by social channel. Facebook likes.

Social Media 234

Social Media Marketing How To Campaigns 234

Zoominfo

FEBRUARY 19, 2018

B2B Social Selling with Twitter. 92% of employees’ Twitter followers are new to the brand ( source ). 74% of B2B marketing companies use Twitter to distribute content ( source ). Content shared by employees receive 8x more engagement than the same content shared by company/brand channels ( source ).

Social Selling 184

Social Selling Social Media Decision Maker Ideal Customer Profile 184

SBI Growth

APRIL 20, 2013

McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Social media channels and news sources are great ways to monitor competition. What emerging trends are occurring on their site and/or social channels? Seeking Alpha/Yahoo/Google/MSN News.

Social Media 316

Social Media Competition Media Eloqua 316

SalesHandy

JULY 5, 2021

The idea of engaging a lead over traditional channels like email and phone is quickly going stale as most salespeople have crowded towards them. Apart from this – working professionals, who make up for B2B buyers and users, tend to spend less time on these channels. All by focusing on one social channel of your choice.

Social Media 98

Social Media Social Selling Media Sales Qualified Lead 98

Pointclear

JANUARY 9, 2014

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Paul Gillin | Paul Gillen Blog. And today, that consistency needs to reach across channels.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Source: Campaign Monitor. You can engage prospects throughout the customer life cycle.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Women Sales Pros

AUGUST 22, 2018

If you are a sales manager, you probably received some solid training, read lots of books,and learned from experts in the field through seminars, webinars and blog posts.And all along the way, you learned that your primary job as a sales manager is to develop and coach your team. View my LinkedIn profile | Twitter. .

Sales Management 192

Sales Management Hiring How To Coaching 192

MTD Sales Training

SEPTEMBER 24, 2018

3) Target customers across multiple channels. Multiple channels means the customer needs to be approached in a variety of ways. Multiple channels means the customer needs to be approached in a variety of ways. MTD Sales Training | Sales Blog | Image courtesy of Big Stock Photo. 4) Offer unique and valuable insights.

Buyer 120

Buyer Social Media Loyalty Channels 120

Zoominfo

MARCH 27, 2018

Customer service interactions over Twitter have increased 250% in the last two years ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). On average 29% of B2B customers are fully engaged ( source ).

Customer 196

Customer Consumer Channels Customer Service 196

Zoominfo

FEBRUARY 1, 2021

These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. A quick example: If you want to run ads on social media to promote your new product, you’ll know from your persona that your ideal customer uses LinkedIn and Twitter. Define Your Value Proposition.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145