AI-Powered Selling and the Social Graph
Sales 2.0
DECEMBER 4, 2023
It’s always been true that a referral beats any other lead, with referrals converting to customers 50% of the time, according to Joanne Black. There could be significant ROI to using a team of admins to find the best “social path” to a target account vs. direct cold approaches. Which connections really help us find a job?
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