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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206
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Do You Believe Customer Care To Be Top Priority for Your Business?

Smooth Sale

For those serious about business, today’s blog question, ‘Do you believe customer care to be the top priority for your business?’ But those who take immediate action to right a wrong are the ones who generally come out ahead. Customer service should have addressed all the emails sent by many passengers inquiring about the location.

Hotels 102
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3 Reasons Why Branding (Really) Matters in the Modern Business World

Zoominfo

Gone are the days of the distant businesses, where complaints and comments from consumers were lodged by mail and responses from companies were slow, if they came at all. Let them know they can rely on you when things go wrong. But just what should a brand-centered community look like, and why does that matter?

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The Fastest Way To Drive More Blog Traffic (Without Creating New Content)

OutboundView

Are you looking to immediately increase blog traffic? Focus on enhancing and promoting existing content. If you are like most B2B companies, your content strategy looks like this… Your company has a blog, you regularly’ish write new pieces, you publish, throw the link out on LinkedIn/Facebook/Twitter. Re-Promote Content.

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The Pipeline ? LinkedIn: Social-ism Meets Capital-ism ? Sales.

The Pipeline

Subscribe by Email. Your email address will not be shared. Sign up for our Email Newsletter. For Email Newsletters you can trust. There is nothing wrong with that, capitalism like socialism is not dead, even though it may smell funny over the last few years. Home About The Pipeline. Free Resources. 0 Subscribers.

LinkedIn 241
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4 Outdated Email Practices to Avoid

Appbuddy

The world of email is changing fast. Rising consumer expectations for personalized content, new privacy laws, Apple’s Mail Privacy Protection (MPP), and COVID-19 have changed the playing field for email marketers. Thankfully, it is possible for old-school email marketers to learn new tricks.

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How to Win in an Evolving Email Marketing Landscape

Appbuddy

Global email volumes are approaching record highs, and recent privacy restrictions and regulations surrounding email data have many marketers scrambling to come up with a new strategy. Director of Product Marketing at Validity, and I broke down these changes in a webinar we presented with ClickZ. Focus on deliverability.