Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Sending unsolicited emails isn’t the same as sending spam – but if you do send cold emails, you’ll want to take precautions to avoid spam traps. So, what’s a legitimate email marketer to do?

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How To Campaigns Outbound Email Marketing 195

Appbuddy

DECEMBER 3, 2020

Gmail forms a large part of a typical B2C email list and can be a challenging mailbox provider (MBP) when it comes to email deliverability. However, there are several practices Gmail likes to see from good senders, and in this blog we’ll take a closer look at them. Senders may risk being penalized for doing so.

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Everest How To Ideal Customer Profile B2C 96

Zoominfo

JUNE 16, 2021

When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. While it’s true that not every cold prospecting email can be personalized to that degree, they can at least be made less impersonal by following a few simple guidelines. How to Personalize Your Prospecting Emails.

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Appbuddy

JANUARY 20, 2021

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. Your email sender reputation is dependent on your following of best practices. Are you noticing lots of rejected email?

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Appbuddy

JULY 14, 2022

Your company’s domain name helps people recognize your website and email address, and serves as a representation of your company, both online and in the inbox. . Most also communicate directly with prospects and clients via email. Domain and subdomain names will appear in the “From” address of email messages. .

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Email Marketing Everest Marketing Lead Rank 52

Appbuddy

AUGUST 11, 2022

Virgin Atlantic’s forward-thinking approach and willingness to try new things has allowed them to lead one of the most successful email programs in the world of travel. We were lucky to be joined by Tom Nowell and Jon Lockie, two of the experts behind Virgin Atlantic’s best-in-class email program, on a recent episode of State of Email Live.

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Everest Travel Webinar Metrics B2C 98

Appbuddy

MAY 20, 2021

One of the most common questions email deliverability professionals get asked is, “How do I improve my sender reputation if all my mail is spamfoldered?” Before we can answer this question, we first need to understand email sender reputation. Your IP reputation is like your credit score.

Everest 52

Everest Scale ROI Campaigns 52

Lead411

SEPTEMBER 28, 2023

9 Growth Hack Tips to Stay Out of the Spam Box in 2024 Sending cold outbound emails can be a tricky endeavor, with the dreaded spam box often standing in the way of your message’s success. In this article, we’ll explore some proven growth hacks to avoid the spam box when sending cold outbound emails.

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Appbuddy

OCTOBER 13, 2022

Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed normal delivery rates. . Plus, any potential revenue those emails might have earned is gone in an instant. Put on your email detective hat. There are many reasons why an email might have bounced.

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Appbuddy

OCTOBER 7, 2021

In case you’ve been living in a parallel digital universe, this means email images are now being automatically pre-fetched for Apple Mail users who have upgraded to the new iOS15 operating system, meaning that tracking pixels will fire regardless of whether recipients have engaged with their emails. What happened on launch day?

Everest 98

Everest Trends Ideal Customer Profile Webinar Metrics 98

Zoominfo

JUNE 16, 2021

When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. While it’s true that not every cold prospecting email can be personalized to that degree, they can at least be made less impersonal by following a few simple guidelines. How to Personalize Your Prospecting Emails 1.

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Ideal Customer Profile Prospecting Scale Guidelines 100

Appbuddy

JANUARY 18, 2022

Every January, we ask ourselves the same question: “Is this the year email will die?” ” But this resilience is also what makes email so challenging. In our January edition of State of Email Live , we asked Validity’s global email experts to gaze into their crystal balls and predict the future of email. .

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Trends Consumer Face-to-face Retail 97

Appbuddy

JANUARY 24, 2023

Think your email marketing strategy is good enough to tackle the challenges this year has in store? There’s only one way to find out—and that’s to stress test your email program. This helps you optimize your email program for maximum performance and ensure it can handle the demands of a high volume of outbound emails.

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Everest Outbound Campaigns Email Marketing 52

Appbuddy

SEPTEMBER 20, 2021

Regardless of how much (or how little) you chose to prepare your email program for this release, it introduces a huge change for marketers. Yes, change is hard, but this is not the first radical change the email industry has been thrown, and it certainly won’t be the last. Sender reputation signals. Your MPP refresher.

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Lead411

MAY 30, 2023

Supercharge Your B2B Campaigns with Verified Emails in 2023 In the competitive world of B2B marketing, reaching the right audience is crucial for success. While email marketing remains a powerful tool, the effectiveness of your campaigns heavily relies on the quality of your email list. However, fear not!

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Campaigns B2B Social Media Decision Maker 52

Growbots

JULY 13, 2021

If your outbound email marketing isn’t hitting the inbox, it’s not going to work. Here are 17 reasons your emails go to SPAM — and what to do about it. Your Outbound Emails Aren’t Targeting the Right Prospects. You Aren’t Sending Your Cold Emails at the Right Time. Your Outbound Email Subject Lines Need Some Work.

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Outbound Ideal Customer Profile How To Campaigns 98

Appbuddy

NOVEMBER 30, 2021

Did you know more than 90 percent of all cyberattacks start with email? In the evolving email landscape, danger lurks everywhere. Even the most experienced marketing teams can mistakenly expose their email programs to harm. SPF also ensures that legitimate email from the domain is delivered. . Microsoft Exchange) .

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Appbuddy

OCTOBER 6, 2020

To understand why this simply is not the case, let’s dive into what a spam trap is, the purpose of these pesky email addresses, and how you can avoid them in the future. The truth about spam traps is, well, they are valid email addresses. Some blocklists even monitor spam trap activity and will block senders if they send to one.

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Everest Guarantee Motivation Benefit 52

SendBuzz

MAY 17, 2023

Email marketing campaigns help the businesses to grow and keep your brand in the public eye. But without an email strategy your email marketing efforts could go down the drain. Then the big question here is what are some email marketing mistakes that are done by marketer and sales reps.

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Appbuddy

OCTOBER 20, 2021

Global email volumes are approaching record highs, and recent privacy restrictions and regulations surrounding email data have many marketers scrambling to come up with a new strategy. We discussed three specific ways the email landscape has evolved and provided takeaways so you can take advantage of these evolutions.

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Email Marketing Marketing How To Consumer 52

Appbuddy

OCTOBER 29, 2021

This October marks the 50th anniversary of email as we use it today. Half a century ago in October 1971, an MIT graduate named Ray Tomlinson became the first ever person to send an email over a network. Post about your email story on Twitter and LinkedIn using the hashtags #qwertyuiop and #50yrsofemail.

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Lead Rank Lead Scoring Channels Call-back 52

Appbuddy

MARCH 24, 2022

The world of email is changing fast. Rising consumer expectations for personalized content, new privacy laws, Apple’s Mail Privacy Protection (MPP), and COVID-19 have changed the playing field for email marketers. It’s tough for senders to alter their strategies when they’re used to doing things a certain way.

Email Marketing 52

Email Marketing Scale Face-to-face Consumer 52

Appbuddy

MAY 4, 2022

Since its release in September 2021, Apple’s Mail Privacy Protection (MPP) has completely changed the email landscape. Unsurprisingly, MPP has had a broad range of effects on email marketers. One key challenge, and one we hear frequently from our clients, is the way MPP impacts email list hygiene. . A recap of Apple’s MPP.

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Appbuddy

SEPTEMBER 30, 2022

In our previous MPP updates blog , we mentioned that senders who embraced Apple’s changes as an opportunity to innovate have benefitted in the post-MPP email landscape. Both senders knew MPP would affect at least half of their email audience, but despite this obstacle, they continued to deliver standout performances.

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Appbuddy

JULY 27, 2021

Email is highly prized for its measurability. Senders regularly benchmark their performance against historical yardsticks – and against their competitors! Anna reviewed the DMA’s newly published Email Benchmarking Report 2021 (sponsored by Validity). Of course, metrics are irrelevant if emails don’t get delivered.

Email Marketing 52

Email Marketing Everest Marketing Webinar Metrics 52

Appbuddy

APRIL 9, 2021

Our latest State of Email Live webinar featured a lively ESP roundtable with global email experts Steve Henderson, Head of Deliverability at Emarsys, and Tom Corbett, Senior Deliverability Consultant at Cheetah Digital. We kicked things off with our regular Email Analytics slot, presented by Kayla Fuller. Happy sending!

Scale 52

Scale Face-to-face Analysis Webinar Metrics 52

Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Marketers need a more effective plan. .

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Everest Segment Webinar Metrics Campaigns 52

Appbuddy

OCTOBER 19, 2022

percent of global email opens. As one of the most popular web-based mailbox providers (MBPs) in the world, it’s likely that they’re your go-to for email marketing. Although blocklists exist to promote a safe and spam-free email environment, getting added to one can feel like the kiss of death for email marketers.

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Email Marketing Marketing Guidelines Policies 52

Zoominfo

APRIL 1, 2018

In fact, the average permission-based email list contains 60% inactive subscribers ( source ). While you’ll always have inactive contacts in your database, reducing the amount will increase engagement, produce more accurate results, improve your sender score, and raise the overall quality of your database. The list goes on.

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Customer Trade Show Buyer Persona Lead Rank 207

Appbuddy

APRIL 20, 2021

We were recently joined on State of Email Live by two global deliverability experts: Steve Henderson , Head of Deliverability at Emarsys, and Tom Corbett , Senior Deliverability Consultant at Cheetah Digital. It’s vital to have a correctly authenticated domain so email filters trust you as a sender. Be authentic.

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B2C Case Study Policies Report 52

Appbuddy

APRIL 20, 2021

We were recently joined on State of Email Live by two global deliverability experts: Steve Henderson , Head of Deliverability at Emarsys, and Tom Corbett , Senior Deliverability Consultant at Cheetah Digital. It’s vital to have a correctly authenticated domain so email filters trust you as a sender. Be authentic.

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B2C Case Study Policies Report 52

Appbuddy

DECEMBER 21, 2020

The same is true of the email ecosphere. Without providing a new or potential subscriber with the right expectations or promise of long-lasting value, subscribers might be tempted to give senders secondary email addresses, or as Yahoo has labeled them, “disposable addresses.”

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Appbuddy

DECEMBER 7, 2022

Amid these early predictions and economic conditions, email data from this year’s Black Friday weekend suggests email marketers felt pressured to send more emails and lean more heavily on promotions and discounts to drive sales this year. More emails, more complaints? .

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Appbuddy

OCTOBER 1, 2022

The world of email marketing is ever-changing. Aside from avoiding spam complaints, the benefits of maintaining good list hygiene include improved email deliverability , a better sender reputation, and higher revenue from the email channel. What factors influence email list hygiene? . Who wouldn’t want that?

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Appbuddy

MARCH 22, 2021

Our March 17th State of Email webinar featured two very special guests: Validity’s own Tori Garcia, Senior Email Strategist on the Professional Services team, and Tom Buchok, CEO and founder of MailCharts. Tori provided us with the latest email data trends. Her email metrics analysis laid bare the current email landscape.

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Webinar Metrics How To Campaigns Segment 52

Appbuddy

JUNE 23, 2022

The world of email has its share of bad apples. . But let’s face it: Email authentication can be extremely technical and confusing. Even the most seasoned email security professionals need help navigating this space and explaining it in digestible terms. . Email’s vulnerabilities . SPF (Sender Policy Framework).

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How To Policies Face-to-face Channels 52

Zoominfo

MARCH 8, 2022

It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) Bad data and data decay weaken critical business activities, such as prospecting or running email campaigns. Possibility of getting blacklisted Email marketing is the most ubiquitous form of marketing today.

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