Zoominfo

OCTOBER 15, 2020

We invited a trusted outsider—an expert on the sales and marketing technology landscape—to join us and share a unique perspective. There is a message that I laid out when we IPO’d earlier this year in my Founder’s Letter that pervades the culture here at ZoomInfo: “that’s good, but it’s not good enough”. The Leader in Buyer Intent.

Intent Signal 246

Intent Signal Intent Data Intent Buyer Intent 246

Zoominfo

JULY 5, 2018

Welcome—or, welcome back—to our monthly blog post round-up. Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. Let’s get into it.

B2B 113

B2B Hiring Buyer Persona Face-to-face 113

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. 2. How to Set Prospect Expectations During the Sales Process.

Account Based Marketing 113

Account Based Marketing B2B Prospecting Lead Generation 113

Lead411

OCTOBER 23, 2023

Topic-Based Signals : These signals are related to specific topics or keywords. For example, Bombora can identify when companies are actively researching topics or keywords related to your industry, products, or services. read more How does Zoominfo get their data? This article will dive into how Zoominfo.

Intent Signal 96

Intent Signal Buyer Intent Intent B2B 96

Zoominfo

JULY 9, 2019

Join us as we cover the following topics: How organizations classify bad hires, How long it takes to spot a bad hire, and. The Marketer’s Guide to B2B Blogging Success [Infographic]. For more information about sourcing better candidates, contact our sales team today! A bad hire can do real damage. Keep reading!

Hiring 188

Hiring Buyer Persona B2B Lead Generation 188

Lead411

FEBRUARY 9, 2024

For any sales or marketing team, generating high-quality leads is essential to building your B2B pipeline. Ten of the best B2B database suppliers will be examined in this blog post, with special attention paid to their features, costs, and potential benefits for your company. 5 Yes ZoomInfo Custom Quote Yes (Limited) 4.2/5

B2B 52

B2B Leads Marketing Qualified Lead Decision Maker 52

Zoominfo

JANUARY 28, 2019

In 2019, ZoomInfo is taking to Twitter to host a series of 12 Q&A-type discussions. Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. These one hour sessions will consist of five questions— tweeted by the ZoomInfo Twitter account (@zoominfo).

Twitter 157

Twitter Account Based Marketing Cold Calling Hiring 157

Zoominfo

JULY 17, 2018

Webinars are live or prerecorded online events, used to teach attendees about a specific topic or service. 73% of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads ( source ). Today’s blog post looks at some of the most important webinar metrics used to measure webinar success.

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. How Do I Create a Sales Webinar? Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 12 Ways to Handle Sales Pressure.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Zoominfo

JUNE 21, 2018

On June 18 th , 2018 ZoomInfo held the 3 rd annual Growth Acceleration Summit —a premier B2B sales and marketing conference that allows the best and brightest in the industry to network, learn, and enjoy the city of Boston. I LOVE SEEING SALES TEAMS GET BETTER”. Sales leadership need to improve; 1. Consistency.

InsideSales 170

InsideSales Hiring B2B ACT 170

Zoominfo

JULY 3, 2020

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? This information can determine how you approach a sale and what content you share with them. Are they a non-profit, a B2C company, another SaaS, etc?

Data 195

Data Account Based Marketing Demographics Campaigns 195

Zoominfo

JULY 1, 2018

But—as B2B marketers and sales professionals—we have a lot to learn about social selling. Case in point: 72% of sales professionals feel that they are not proficient with social selling ( source ). 69% of sales professionals are self-taught and have no active social selling training program in place ( source ).

Buyer 190

Buyer Social Media Social Selling Incentives 190

Zoominfo

JUNE 14, 2018

That way, you can pick and choose your entire day to strategically cover every topic you’re interested in. Instead, choose a variety of topics and speakers that will add value to your day-to-day profession. Think about all the great sessions you attend, there’s got to be a blog post in there somewhere.

B2B 159

B2B Trade Show Social Media Vendor 159

Zoominfo

APRIL 10, 2018

Today we’re covering a topic that B2B marketers have disputed for years—scripted social media. Here at ZoomInfo we don’t necessarily agree with either of these stances. It comes off as disingenuous and can quickly turn a conversation into a sales pitch. They’ll appreciate it and so will your prospects. Content Marketing.

Social Media 188

Social Media Media Ideal Customer Profile Social Selling 188

Zoominfo

NOVEMBER 12, 2018

In today’s blog post we let the experts do the talking. Your enthusiasm and speaking prowess also adds an authoritative air to the topic, something that the written word cannot express. Top 35 Sales Podcasts for Sales Professionals. Or, to learn more about the ZoomInfo B2B database , contact our sales team today.

Scale 223

Scale Film Hiring Face-to-face 223

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you! 1. Social Triggers TV.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). On that note, let’s turn to an expert on this topic: Jack Reamer, lead generation expert at EmailsThatSell.com. Keep reading!

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. .” That’s a tall order.

Report 138

Report Ideal Customer Profile Decision Maker Account Based Marketing 138

Zoominfo

NOVEMBER 20, 2023

I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. This feature automatically records and transcribes action items from sales calls, removing the need to manually take notes and identify important action items from a call.

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

NOVEMBER 1, 2018

This tactic can inform every aspect of your content strategy, from the topics your cover to the format in which you deliver it. For a more comprehensive guide to social listening check out our recent blog post— The B2B Marketer’s Guide to Social Listening. Social media accelerates the sales pipeline.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Zoominfo

OCTOBER 3, 2018

In recent months, we’ve featured the subject of podcasting throughout several blog posts—from podcasting best practices to lists of our top podcasts to listen to. To round out this series, we’re shifting away from sales and marketing and moving on to recruiters and HR professionals. Listen here. 4. The CareerMetis Podcast.

Hiring 150

Hiring Scale Small Business Small Business 150

Zoominfo

OCTOBER 16, 2018

These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. So, let’s quickly review some key terms and concepts unique to Reddit: Subreddit: Reddit is home to more than 138,000 active communities—known as “subreddits”—which focus on niche topics and interests.

Research 159

Research Marketing GoldMine Social Media 159

Zoominfo

AUGUST 6, 2019

Example: HubSpot (an inbound marketing and sales platform) created a free ‘Marketing Grader’ tool that allows users to test the effectiveness of their website. For an in-depth look at content marketing, check out the following blog posts: 3 Ways to Drive Sales with Content Marketing.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

APRIL 2, 2018

Every sales manager wants their team to be successful– but sometimes, that’s easier said than done. Sales reps face a number of obstacles that can keep them from their goals and it’s your job as their manager to help them overcome these challenges. To put it simply, sales reps are only as effective as their managers enable them to be.

Sales Qualified Lead 207

Sales Qualified Lead Penetration B2B Face-to-face 207

Zoominfo

APRIL 18, 2018

Ask yourself, is this topic interesting and educational? If you’re looking for more informational content to improve your sales and marketing efforts, check out these infographics: The Ultimate Guide to Sales Outreach [Infographic]. The Sales Rep’s Guide to Beating a Prospect’s Defense [Infographic]. Keep reading!

Marketing 140

Marketing Buyer Persona Hiring B2B 140

Zoominfo

OCTOBER 22, 2019

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another. How to Create a Great Sales Kickoff.

How To 182

How To Follow-up Scale Up-Sell 182

Smooth Sale

JULY 25, 2023

So many issues surround the controversial topic, making it essential to determine which approaches may or may not work for us as businesspeople and individuals. Jeffrey Maganis, co-founder of AI Unlock, provides our guest blog, Will You Study How to Implement AI to Increase Business? Use sales automation tools.

Study 78

Study Scale How To Hiring 78

Zoominfo

SEPTEMBER 18, 2018

Personalization allows you to make stronger bonds with customers, create more targeted and useful content, and ultimately boost sales. But as the title of this blog suggests, personalization also has its risks. Rather, they see a brand that’s abusing their personal information in order to make a sale. Aggressive personalization.

Marketing 206

Marketing Demographics Campaigns Social Media 206

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 2. Sales Hacker.

Channels 187

Channels Face-to-face Video Hubspot 187

Zoominfo

MAY 20, 2019

With so many responsibilities on their plates, B2B marketers and sales professionals can’t afford to waste such valuable time in inefficient meetings. What topics will be discussed, who will be leading the conversation, and what role should each participant play in the discussion? Meeting overview: What is the purpose of the meeting?

Meeting 221

Meeting Distribution Follow-up Objections 221

Zoominfo

JULY 3, 2020

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? This information can determine how you approach a sale and what content you share with them. Are they a non-profit, a B2C company, another SaaS, etc?

Data 100

Data Account Based Marketing Demographics Campaigns 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. The concept of using a search engine to learn about a certain topic or find an answer to a question isn’t new. Today’s blog post is for you!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Lead411

JUNE 22, 2023

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Zoominfo Pros: Offers a vast database of business contacts and decision-makers. Integrates with popular CRM and sales engagement platforms.

Lead Rank 98

Lead Rank Lead Scoring Intent Data Leads 98

eGrabber

MARCH 30, 2023

If you’re in sales, you likely know the importance of finding qualified leads and converting them into customers. In this blog post, we’ll explore 4 reasons why LinkedIn Groups have high conversion prospects and how you can leverage them effectively to drive sales. Do research and write around problems you solve.

Groups 52

Groups LinkedIn Conversion Prospecting 52

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. We call this the “Last Mile of Pre-Sales Customer Analysis.” ” An account-based strategy requires consistent messaging and positioning throughout the sales cycle. .” That’s a tall order.

Report 130

Report Ideal Customer Profile Decision Maker Account Based Marketing 130