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The Dance Between Strategy and Strategy Execution

Steven Rosen

Global leadership goes back and forth with country management. You are asked for stretched sales numbers, and fewer programs than you pitched for, and you go back to the drawing board to make revisions. The focus shifts back to finishing your year strong, hitting your year-end sales, and managing your expenses as per your objectives.

Strategy 380
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May 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Check it out and let us know what kind of content you’d like to see in upcoming round-ups. Here’s what we recommend: Continue reading.

B2B 113
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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

Quarterly Business Reviews (QBRs) have been a mainstay for key account management for some time. But just a few years ago they—and for that matter, the whole customer success function—were the new kid on the block. It goes something like this: The customer success manager (CSM) grabs usage data from the analytics team.

Exercises 245
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How Tom Carter at Kaiser Permanente Empowers Sales to Have Strategic Conversations | Building Modern Sellers Blog Series

Showpad

What works is finding out how your story can become a part of theirs , so they see you in their solution and can imagine what it would be like having you as a business partner.”. What are the ways you are thinking about digitizing the sales process? . The first thing is to connect the processes between B2B sales and marketing.

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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. How to use ecosystem-led growth in your GTM ELG can be applied to each function of your go-to-market strategy: sales, marketing, product, and customer success. So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

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How DuPont engages C-suite buyers with custom content hubs | Maestros of Modern Selling Blog Series

Showpad

To contend with the large, complex buying journeys that are common in the world of enterprise sales, they use account-based marketing (ABM). . These custom Pages provide highly visual, engaging experiences featuring the information and benefits that most concern them as well as ABM accounts. Not so much. Here’s how he did it. .

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Your B2B Lead Generation Sucks … 5 Reasons Why

No More Cold Calling

The lyrics perfectly sum up the most common B2B lead generation mistakes: “I was lookin’ for love in all the wrong places, Lookin’ for love in too many faces, Searchin’ their eyes and lookin’ for traces, Of what I’m dreaming of.”. Remember the Johnny Lee song, “Lookin’ For Love”? New business is harder and harder to come by.