COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.
Close.io
APRIL 8, 2020
First, it’s important to remember that you can’t stop every customer from canceling your service or software. Do continuous competitor research. What do their marketing channels and social media look like? During a crisis, it makes sense to do competitive research. Either way, they can downgrade instead of canceling.
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