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COVID-19 churn prevention: Your customers are cutting costs. Don't just let them cancel.

Close.io

First, it’s important to remember that you can’t stop every customer from canceling your service or software. Do continuous competitor research. What do their marketing channels and social media look like? During a crisis, it makes sense to do competitive research. Either way, they can downgrade instead of canceling.

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Technology can improve your recognition efforts

Sales and Marketing Management

In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. Taking a closer look at recognition programs, the Incentive Research Foundation (IRF) reports that 26% of program owners say they’re communicating more frequently. Sixty-five percent said they felt “very” or “somewhat” engaged.

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Sales Brief: Remote onboarding, resume tips, and more

Close.io

Don't just let them cancel. Obviously you can't stop every customer from dropping you, but at the same time, you can't be hands off and complacent with cancellations either. This article explores five ways you can mitigate mass-cancellation. Want expert advice on how to use video calling as a channel for sales?

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Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak

Sales Hacker

According to the research by McKinsey & Company , there are three scenarios of COVID-19 affecting the world economy. Create a response team that would assist you in monitoring your sales channels, your employees’ welfare, and contingency plan. Maybe it’s time to add hospitals and medical research centers to your contact list?

B2B 134
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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. But if you find out they're in the market for a new vendor, you can reach out to your prospect before they begin researching, which ensures your message will be received with much more interest.

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TSE 1304: How To Generate Interest In Lost Opportunities

Sales Evangelist

With changes happening in the TSE organization and the pandemic,however, they didn’t get to use the software as much and canceled the service. In this case, Donald was already a customer but canceled the service to focus resources on more immediate needs. Do your research and understand why they became lost opportunities.

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How to make up for the loss in Trade-show walk-in leads

eGrabber

Trade shows has always been a effective marketing channel, where B2B marketers has seen a sustainable growth of the market in the past years. But this year the pandemic has took a toll on the in-person event, canceling all the planned trade shows due to social distancing and other COVID-19 restrictions.