Leveraging Digital for B2B Sales Requires Rethinking Your Business Strategy
Sales and Marketing Management
NOVEMBER 13, 2020
While e-commerce can help drive revenue and reduce costs, simply enabling e-commerce technologies will not be enough to appropriately transition your sales teams and customers online. Customers want an Amazon-like experience in all their digital interactions, even in the B2B space. However, B2B is significantly more complex.
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