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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71
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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

Then generate demand through promotional channels. Make sure you have the right promotional channels for your product launch. Make sure you have the right promotional channels for your product launch. Download the Persona Ecosystem tool to explore the ideal channels for your promotion plan. This surpassed the goal by 3x.

Promotion 317
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Lead Generation Without Conferences Or Trade shows

MarketJoy

They might be planning for virtual conferences, online meetups, and webinars. In the end, you get a bargain, you help your favourite conference, and you get valuable leads in return. . Maybe the organizers of the event you intended to attend aren’t in the position to hold a virtual conference. UTILISE SOCIAL MEDIA TO CONNECT.

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Anatomy of a Virtual Conference: The Inside Story of BOUNDLESS 2020

Nutshell

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If Here’s the story of how the Nutshell team put BOUNDLESS 2020 together, and what we learned while trying to take BOUNDLESS from a humble one-off event to one of the greatest sales and marketing virtual conferences in the world.

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5 Successful Lead Generation Strategies

Zoominfo

They may even extend to your social media and email strategy. Attending virtual conferences is one way to gain exposure within your industry. At the beginning of the year, we found that conference activity is down 57% in early 2021 compared to the same time period in 2020. Align Marketing and Sales to Act Swiftly.

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

Author: Maura McCarthy, Vice President, Communication Solutions, ITA Group, Inc. Engaged customers are more likely to share positive experiences on social media. The best events integrate products and services in interesting and original ways, ensuring the experience is unforgettable – and highly shareable on social media.

B2B 221
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Using the Gig Model to Build a Sales Engine

Sales and Marketing Management

Through a channel partnership network? Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Gig Economy, the Newest Sales Channel. Building a Gig Channel. Pushing customers to a website with SEO? Affiliate marketing? Door-to-door sales?