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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Consumers now routinely do lots of online research. Buying a car is an example. According to a 2018 J.D.

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Top 7 Cross Promotion Ideas Every Business Should Consider

Pipeliner

Cross-promotion is offering related products or services to your patrons. It becomes a lot easier and cheaper for brands to test related products using digital means. Cross-promotion isn’t all about related products and services either. 1 Start with basic keyword research. 1 Start with basic keyword research.

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4 ways to use sales gamification in your sales process

PandaDoc

Research has shown that there are huge benefits to gamifying your sales process, including better worker productivity and retention when it comes to learning new things. Employee engagement increases when the incentives are worth the effort required to do well. People love to play games. Get the ebook 2.

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Our Customers Are Voting With Their Time

Partners in Excellence

Several years ago, Gartner research on how customers allocate their time in the buying process indicated about 17% of their time is meeting with sales people—all sales people, not just us. I’d be interested in seeing an update to that research, I suspect it will be less than 17%.). We just get a fraction of that 17%. (I’d

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The Easiest Ways to Increase Your Profits Now

Smooth Sale

Research how your prices compare to your competitors and consider raising your fees by a small percentage. You can also try upselling or cross-selling to existing customers or offering referral incentives to encourage customers to refer their friends and family. Continually research new ideas to attract a robust audience.

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The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

In a recent blog post, we offered some tips on using Reddit to conduct market research. But, beyond that particular use case, marketers can also convert Reddit into a successful marketing channel. We explain why Reddit is useful to marketers, and offer several tips to best approach this channel. Let’s get into it!

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How to Drive Revenue With PartnerOps

Sales Hacker

They have shifted their buying process even further online, only talking to vendors after they have already conducted significant research. An ecosystem of related products and channel partners exist around every B2B product. Forrester estimates that 75% of world sales flows through indirect channels.

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