SBI Growth

APRIL 19, 2023

At a closed-group leadership roundtable I recently hosted, I heard firsthand from market-leading CEOs that their business decisions are no longer reliant on media or other external reports. Instead, they are making decisions based on the actions of industry peers and their own company's data.

Leads 156

Leads Marketing Qualified Lead Revenue Marketing 156

Zoominfo

OCTOBER 5, 2021

Scenario Company news — such as new initiatives or products, a new facility or relocation, mergers and acquisitions, or layoffs — can predict an organization’s propensity to purchase. When significant company news happens, your sales and marketing teams should move quickly and reach out to new buying groups based on this information.

Company 100

Company Campaigns Groups CRM 100

SBI Growth

JUNE 1, 2022

Last week, SBI held an executive roundtable meeting for commercial leaders with the goal of unpacking Marketing and Sales interlock for revenue growth. The group combined leaders mostly from private equity backed companies in software, technology, SaaS, and business services.

Marketing 207

Marketing Software Software Groups 207

John Barrows

NOVEMBER 10, 2020

Selling sales training , developed by the Harris Consulting Group, to the library of sales courses available on the training video subscription service, OnDemand. Second, COVID-19 has created an active hiring market for companies at a time when some industries — like tech — are growing faster than ever. ” The new N.E.A.T.

Groups 175

Groups Up-Sell Hiring Scale 175

SBI Growth

FEBRUARY 22, 2023

I felt humbled to be in the company of these go-to-market leaders. This invitation-only group comprises CEOs of varying industries, and I witnessed an assuring juxtaposition. While the firm has hosted this peer connection program for over six years, this meeting was my first time hosting as the CEO of SBI.

Marketing 156

Marketing Groups Relationals Industry 156

SBI Growth

AUGUST 22, 2020

As part of our advisory program, SBI recently held a virtual meeting comprised of an intimate group of market-leading B2B CEOs (public and private with market caps from $1B to 10B) to discuss current market challenges and opportunities for achieving.

Leads 272

Leads Marketing Qualified Lead Marketing B2B 272

Sales Hacker

MARCH 15, 2023

There are many benefits of the marketing and sales teams working together. It helps generate better leads, improve conversion rates, and eventually, increase company revenue. But how do you align marketing and sales strategy? Company: People.ai It cannot be done by marketing. Why are you selling to that company?

Company 67

Company Marketing Sports Forecasting 67

Sales Hacker

APRIL 23, 2024

Before Common Room, Linda led product marketing for serverless computing at Amazon Web Services, where she saw firsthand the impact connected data and person-level insights had on accelerating product adoption, earning new customers, and expanding account revenue. Why a modern go-to-market approach requires moving beyond legacy CRM systems.

Intent Data 81

Intent Data Scale Company Account Based Marketing 81

Sales and Marketing Management

JULY 21, 2023

Group incentive travel remains one of the most impactful incentives a company can deploy. The post Incentive Travel: The Incomparable Motivator appeared first on Sales & Marketing Management. Two incentive travel experts talk about making the business case for these programs and meeting participants’ expectations.

Travel 296

Travel Incentives Incentive Motivation 296

InsightSquared

APRIL 23, 2019

Yet Another Marketing Buzzword? Every few years there is a new buzzword in B2B marketing. A few years ago it was “Inbound Marketing.” Then, there was “Account-Based Marketing.” Now, we have “Buying Groups.” What the Heck Are Buying Groups? How Do You Measure Success?

Groups 106

Groups Account Based Marketing Sales Process Top of Funnel 106

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

SBI Growth

MARCH 28, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation. Segment 2: Integrating Product into Your Digital Strategy.

Strategy 218

Strategy Marketing Segment B2B 218

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. Sure, it’s a problem, but your company is doing well. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important?

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 118

Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

JUNE 26, 2020

Launching a new product stirs excitement for any company, regardless of size. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Audience Segmentation in Local Business Markets The significance of audience segmentation in local business markets in today’s increasingly digital landscape is paramount. This is particularly valuable in local markets where customers often have specific needs and preferences.

Paid Content 52

Paid Content Segment Advertising Advertising 52

SBI Growth

MARCH 21, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation. Segment 2: Integrating Product into Your Digital Strategy.

Revenue 248

Revenue Segment Marketing Strategy 248

Zoominfo

MAY 8, 2020

So why is it that so many companies shop for new customers as if they are combing every inch of the grocery store – hoping things will magically jump off the shelf and into their carts? Total addressable market (TAM) is the total available opportunity for your product or services. What is Total Addressable Market?

Analysis 273

Analysis Marketing Lead Rank How To 273

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

SBI Growth

MARCH 22, 2020

Digital is transforming the market as companies like Apple and Amazon reign supreme. There are a variety of ideas and definitions that surround “digital,” and Scott addresses common issues that companies run into when undergoing their own digital transformation. Segment 2: Integrating Product into Your Digital Strategy.

Quota 215

Quota Marketing Segment How To 215

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? Simpler design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

SBI

NOVEMBER 1, 2018

This week I interview Garin Hess , Co-Founder & CEO of Consensus , whose technology solves the largest challenge in B2B sales: driving agreement across the stakeholders in the buying group. Garin: Consensus is a SaaS application designed to reveal, engage, and drive agreement in the buying group.

Groups 139

Groups Scale Sales Cycle How To 139

Zoominfo

APRIL 22, 2020

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Ways Companies are Supporting Customers During COVID-19. Keeping us connected. Thinking of our kids.

Company 173

Company Customer Microsoft Film 173

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Maybe I was just sensitive.

B2B 392

B2B Cold Calling PointClear Outbound 392

The Spiff Blog

SEPTEMBER 22, 2022

A volatile market and economic downturn make it tough to effectively plan— tough, but not impossible. We recently sat down with Chris Semain, Principal and Tech Practice Leader at the Alexander Group to discuss the future of sales comp. 2022 has seen an interesting mix of market conditions. Let’s dive right in!

Groups 67

Groups Conversion Commission Lead Rank 67

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Understanding the Sales Force

FEBRUARY 22, 2023

Back then, new digital marketing companies were telling everyone that salespeople would be replaced by inbound marketing. And the very same companies who were claiming that their SaaS marketing platforms would replace salespeople actually required salespeople - lots of them - to sell their applications.

Top of Funnel 406

Top of Funnel Positioning Scale Inbound 406

Zoominfo

OCTOBER 5, 2021

Launching a new product stirs excitement for any company, regardless of size. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Hubspot Sales

MAY 29, 2019

If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. The best way to minimize extraneous time spent on simple tasks is to outsource that work to a third party -- in this case, a group scheduler. But first -- what should you look for in a good group scheduling tool? Sales automation tools (ex.

Groups 129

Groups Tools Outsourcing Services Hubspot 129

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Sales and Marketing Alignment vs. Revenue Operations.

Revenue 136

Revenue B2B Company Strategy 136

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” There are a million reasons why personalized content is widely promoted as a sales and marketing best practice. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Buyer Persona B2B 130

InsightSquared

OCTOBER 4, 2019

I’m a former InsightSquared customer and I implemented ABM at my last two companies. Allowing every salesperson to define their buying group differently, and record it differently in the CRM, no longer works in ABM. You have to define your buying groups with laser precision from the top-down. Defining your buying group.

Groups 69

Groups Account Based Marketing Data Segment 69

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Companies that made significant investments in WFH technology will not drop the tools once COVID-19 vaccinations are widespread. Want to work for an innovative company?

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. Why are SaaS companies embracing it? The B2B playbook is changing. So, owned media.

Media 71

Media Company Distribution How To 71

Alice Heiman

FEBRUARY 13, 2024

Imagine taking over the CEO role of a company just as COVID hit. She was met with the daunting task of revitalizing a company that was “dead in the water” due to the pandemic-induced halt in its traditional training services. Strategic Sales Team Restructuring Harris didn’t stop at marketing transformations.

Demand Generation Agencies 75

Demand Generation Agencies Hiring Demand Generation Targets Demand Generation 75