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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. His founder-led sales approach paid off as he uncovered more and better ways to address the market need. 27:48] Companies and communities are looking for thought leadership in order to think outside the box. [29:47]

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252
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List Segmentation: The Key to Email Marketing

Zoominfo

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). Enter email list segmentation—the key to successful email marketing. But, that’s only if you do it correctly.

Segment 219
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ZoomInfo’s 10 Most Popular Companies

Zoominfo

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. Let’s dive right in! Revenue: $77.1

Company 100
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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130
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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Company size has no bearing on the willingness to use virtual channels.

Lead Rank 339
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Highspot Ranked a Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™

Highspot

101 on Deloitte’s Technology Fast 500 , a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, and energy tech companies in North America now in its 26th year. “Growth follows when companies deliver real value that customers can use,” said Robert Wahbe, CEO, Highspot.