Remove conversations-not-content-how-enablement-lost-its-way
article thumbnail

Conversations, Not Content: How Enablement Lost its Way

Guru

I was at a sales conference a few months ago, and I turned to a reputable CRO and declared that "content has killed sales enablement." Before I could even explain, he replied, "You assume it was even alive to begin with.".

article thumbnail

AI in Sales Management…is just getting started

Sales 2.0

Acuity enables B2B sales teams “to improve sales productivity in implementing prospecting and customer growth strategies using flexible process technology and Artificial Intelligence (AI).” A summary of our conversation is below, followed by the full interview transcript. I was curious to hear what he thinks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Reasons Why Email Marketing is so Effective

Connext Digital

Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. It’s Personal and Direct Email allows you to speak directly to your audience in a personalized way. This makes for the best chance at conversion.

article thumbnail

3 Secrets of Better Sales Content

Allego

This is a common problem when it comes to creating sales content. Marketers don’t collaborate with sales and end up creating content that is ineffective and goes unused. The result: wasted time, energy, and money—and lost sales. For sales enablement to work, sellers must be included in the conversation.

Hiring 116
article thumbnail

Top 5 Strategies for Creating Sales Content that Closes Deals

Allego

For today’s product marketers, creating content that supports this sales cycle has never been more challenging. Yet, despite their best efforts, a chasm often exists between the content created by marketing and the content used by sellers. There is a better way. Nurture a Conversation Between Sales and Product Marketing.

Closing 125
article thumbnail

3 Strategies to Position Sales Teams for Growth

Allego

To do that, sales leaders themselves need training and they must have modern revenue enablement tools that allow them to provide continuous learning, easily coach their sales reps, and uncover sellers’ full capabilities. The problem with that type of learning, however, is sellers receive too much information at once and can’t remember it all.

article thumbnail

6 Ways to Give Your Sales Team a Competitive Edge with a Modern Learning Platform

Allego

Our wired way of life meant we were tethered to our desks. The top-down solution allows companies to store, deliver, and track content. It was enough for what was required during those years. A modern learning platform delivers: Agile content creation. Content that’s easy to access and use while in the field.